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The importance of Spa and Wellness Hotels in leisure destinations in Hungary

Attila Albert This paper is dealing with one particular field of the Hungarian leisure and recreation tourism industry which has a special and significant role both in tourism and society. The hotels, including first of all the spa hotels and the wellness hotels that are operating in the holiday resorts and the settlements concerned, realise most of the income in the Hungarian hotel industry. The primary research analysed the most important holiday resorts and the hotel industry of the destinations of the health tourism and the territorial distribution of the hotel industry in Hungary on the micro-regional level and the role of the hotels in the tourism. The analysis covering a period of nine years (2007-2015) and the structured interviews with tourism experts and hotel directors also confirmed the results according to which not only the capital but also the leisure hotels operating in the most important holiday resorts and the spa and wellness hotels operating in the settle ments with thermal and medical baths contribute greatly to the economic and social life and development of the given settlements.

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Bird communities as ecotourism resources in an urban park of Hong Kong

Due to accelerating urbanization in Hong Kong and the Pearl River Delta, urban habitats are rapidly becoming the major lowland habitats in the region. As urban habitats are expanding at the expense of natural habitat, urban ecosystems are becoming increasingly important in providing refuge to the remaining native species. Many studies showed that urban parks are biodiversity hotspots in urban ecosystems. Birds are the most conspicuous and probably the most appreciated element of urban wildlife. The urban bird communities may also play a role in enhancing recreational value of the urban parks and the quality of life for the urban residents. The present study investigates the bird community of an urban park. Kowloon Park (KP) is one of the most heavily-used urban parks in Hong Kong. The park with a size of 13.3 ha is situated at the heart of the city. The bird communities of KP were studied by transect counts twice a month since March 2014 for 12 months. Breeding bird communities were studied by the territory mapping method during the avian breeding season. Seasonal changes of the park bird community were found in this study. Summer visitors, winter visitors and passage migrants were recorded. Proven or probable avian breeders in the park were identified. Feeding guilds of birds observed include granivore, omnivore, scavenger, carnivore, insectivore, insectivore-frugivore and insectivore-frugivore-nectarivore. Given its small size, KP has a diverse bird community with different guilds being found, such as woodland species and water-dependent species. The potential of the urban park bird communities as an ecotourism resource for park visitors will be discussed.

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Sustainable architecture as a conceptual bridge of ecotourism and architecture

Tourism and architecture appear to be separate disciplines with parallel trajectories. Ecotourism, recognized as the conscience of sustainable tourism, has evolved for more than two decades since its emergence. Successful development of ecotourism and sustainable tourism share some principles. These principles parallel the growth in environmentally friendly consumerism that has extended from products to destination. The art and science of architecture is also following this trend for it too is framed within the larger discussion of sustainability. Logically, then, ecotourism and sustainable architectural design form a natural partnership. This paper brings out the interrelationship between eco- and sustainable tourism, green place movement, and the green elements in the architectural study. Through a review of some contemporary literature and examples of ecolodge, biomimetics or biomimicry, liveable city and green city marketing, the paper argues that architects and resource planners should take the idea of sustainable architecture as the core principle for future construction and development. A sustainability conceptualization and a system approach to integrate elements in a living environment are both the two keys to success. Sustainable architecture lays down foundation for further in-depth discussions and establishes a bridge for studies about sustainability movements in ecotourism and architecture.

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The development and transformation of tourism: the challenge of preserving the historic identity of Chiang Saen

The paper aim to discuss the role of the identity of a small local town in Thailand, Chiang Saen, known as one of the most famous historical site in northern Thailand. The debate and discussion of town's identity is important because the identity of a place is symbolic: it represents the place's value, characteristics and a story of its past. The identity of a community is in turn symbolic of a place's future, the local peoples' perceptions of their environment and their activities within it. The paper will also discuss how residents perceive the current identity of the town and whether they want the town to develop in the future. It will also examine how some residents have used the town's identity to justify protesting against changes that they perceive as inappropriate for their community and will reflects to the sustainability of their community.

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A Study on Development Strategies of Time-honored Catering Brand from the Perspective of Food Tourism

Time-honored Catering Brand is the quintessence of Chinese food in China. It can represent the characteristics and traditional diet culture. It is not only a business organization, but also a cultural symbol that inherits long history. Since ＂the bite of China＂ broadcast, the Time-honored Catering Brand has attracted more and more attention in both domestic and international tourists. The tourists are being interested in the Time-honored Catering Brand and their satisfaction to the Time-honored Catering Brand can significantly influence the overall satisfaction and loyalty to the destination. Therefore, Time- honored Catering Brand play an important role in enhancing the attractiveness and competitiveness of tourism destination. Although the development and importance of Time-honored catering brand in tourism has begun to form an academic debate, little effort has been invested in understanding what tourist motivations influence consumption of Time-honored catering brand in a tourist destination and mechanism of motivation for visitor satisfaction and loyalty. Accordingly, this study chose tourists as the object, and adopted a random survey with a self-administrated method to collect data on tourists' psychology and behavior for food of Time-honored Catering Brand. Then analyzed data adopting Exploratory Factor Analysis (EFA) and Multi-regression Analysis by Spss17.0. Through empirical investigation, this study indicated that the motivations of the food tourism are multidimensional. It contains five factors: culture experience, relaxation and leisure, nostalgia, products and environment, and attractiveness of brand; in addition, food tourism motivations have significant positive effect on tourists' satisfaction and loyalty. The results will provide some implications for Time-honored Catering Brand innovation development and urban tourism brand marketing. Development strategies of Time-honored Catering Brand should be combined with food tourism motivations which can motivate tourists to consume products in Time-honored Catering Brand during their holidays. Time-honored Catering Brand can become a unique visual of urban tourism brand marketing.