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CEPS-Proceeding Articles > Social Sciences > Sociology

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2009服務業行銷研討會論文集

Abstract

What is "Preprint"?

To provide readers with the forefront academic information, articles that have been accepted for publication in journals and published online before the printed version are known as "preprint articles", which increase the article's exposure. Preprint articles do not have volume, page numbers, or publication dates yet, but can be identified by their DOI number. The DOI number is a digital identification number for literature. Both preprint and officially published articles will be assigned a DOI number. Through database integration, readers can easily follow the complete publication process of the article by clicking on the DOI link 「 https://doi.org/DOI Number 」

How to cite Preprint Articles?

You can use the year it was published onlineand DOI link of the preprint article to cite the literature.

Here is an example of a citation (based on APA 7th edition, which may vary depending on different citation format standards):

Author name (year of online preprint article). Article title. Journal name. https://doi.org/DOI Number

Periodical Published Irregularly，Regular Release

DOI： 10.30090/service

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2009
- 2009年 (2009/5)

Basic Information

Language ： Traditional Chinese

First Published Issue ： 2009年

Social Sciences> Sociology

Publisher

中興大學行銷學系

Taiwan：台中市

國光路250號

	1	在企業關係中關係式交易特性與關係品質對創新擴散績效影響之研究黃鵬飛；吳昭瑢關係式交易特性；關係品質；創新擴散；新產品試用意願；新產品採用意願； relational exchange characteristics ； relationship quality ； innovation diffusion ； new product trial intention ； new product adoption intention 10.30090/service.200905.0001 Abstract \| Times Cited(2) Download PDF Add to Cart
	2	資源特性與產業結構對研發專案之創新與績效之影響－以生技產業為例梁詠貴(Yung-Kuei Liang) ；周依穎(Yi-Ying Chou) 資源基礎；產業結構；創新策略； RBV ； Industrial Structure ； Innovation Strategy 10.30090/service.200905.0029 Abstract \| Times Cited(1) Download PDF Add to Cart
	3	惡質顧客行爲對第一線員工服務破壞意圖之影響楊俊明；凌儀玲；黃慧心惡質顧客；服務破壞；控制機制；道德觀； jaycustomer ； service sabotage ； control mechanisms ； moral standards 10.30090/service.200905.0058 Abstract \| Times Cited(3) Download PDF Add to Cart
	4	微整型美容評估因素之分析曾怡蓉(Yi-Rong Zeng) ；林俊昇(Jeun-Sheng Lin) 微整型美容；層級分析法；灰關聯分析； Mini-invasive Aesthetic ； Analytic Hierarchy Process ； Grey Relational 10.30090/service.200905.0082 Abstract \| Times Cited(3) Download PDF Add to Cart
	5	兩岸精品仿冒品消費行爲分析留淑芳(Shu-Fang Liu) ；伍彥陵(Yen-Ling Wu) 仿冒品；消費者虛榮特性；消費者倫理信念；消費者素養；兩岸比較； counterfeit ； consumer vanity ； consumer ethic beliefs ； consumer literacy ； Cross-regional comparison between Taiwan and China 10.30090/service.200905.0095 Abstract Download PDF Add to Cart
	6	創意生活產業通路之事件行銷應用－以特力和家(HOMY)爲例王福闓(Fu-Kai Wang) ；林琬茹(Wan-Ju Lin) 創意生活產業；通路；事件行銷；促銷；議題建構 10.30090/service.200905.0116 Abstract \| Times Cited(1) Download PDF Add to Cart
	7	電影滿意度、再購意圖與口碑效應－以《海角七號》爲例吳姮憓；楊雅君滿意度；電影口碑；再購意圖；產品主觀知識；五大人格； Satisfaction ； Movie WOM ； Repurchase Intention ； Subjective Knowledge ； Big Five 10.30090/service.200905.0131 Abstract \| Times Cited(4) Download PDF Add to Cart
	8	綠色供應鏈促進因子、管理模式與環境績效之研究吳國強；林維君綠色供應鏈；綠色促進因子；管理模式；環境績效； Green supply chain ； Drivers of green practices ； Management Patterns ； Environmental performance 10.30090/service.200905.0154 Abstract \| Times Cited(1) Download PDF Add to Cart
	9	服務品質、行銷組合績效與關係品質對忠誠度之影響－以文具用品零售通路之實證研究周世玉；邱金針服務品質；關係品質；行銷組合；顧客忠誠 10.30090/service.200905.0172 Abstract \| Times Cited(4) Download PDF Add to Cart
	10	應用模糊決策實驗室法分析台灣溫泉消費者之期望服務品質曾明朗；黃榆茜；劉令儀；陳雯婷；林雨嫺模糊理論；決策實驗室法；服務品質； fuzzy set theory ； DEMATEL ； Service quality 10.30090/service.200905.0210 Abstract \| Times Cited(1) Download PDF Add to Cart

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	1	在企業關係中關係式交易特性與關係品質對創新擴散績效影響之研究黃鵬飛；吳昭瑢關係式交易特性；關係品質；創新擴散；新產品試用意願；新產品採用意願； relational exchange characteristics ； relationship quality ； innovation diffusion ； new product trial intention ； new product adoption intention 10.30090/service.200905.0001 Abstract \| Times Cited(2) Download PDF Add to Cart
	2	資源特性與產業結構對研發專案之創新與績效之影響－以生技產業為例梁詠貴(Yung-Kuei Liang) ；周依穎(Yi-Ying Chou) 資源基礎；產業結構；創新策略； RBV ； Industrial Structure ； Innovation Strategy 10.30090/service.200905.0029 Abstract \| Times Cited(1) Download PDF Add to Cart
	3	惡質顧客行爲對第一線員工服務破壞意圖之影響楊俊明；凌儀玲；黃慧心惡質顧客；服務破壞；控制機制；道德觀； jaycustomer ； service sabotage ； control mechanisms ； moral standards 10.30090/service.200905.0058 Abstract \| Times Cited(3) Download PDF Add to Cart
	4	微整型美容評估因素之分析曾怡蓉(Yi-Rong Zeng) ；林俊昇(Jeun-Sheng Lin) 微整型美容；層級分析法；灰關聯分析； Mini-invasive Aesthetic ； Analytic Hierarchy Process ； Grey Relational 10.30090/service.200905.0082 Abstract \| Times Cited(3) Download PDF Add to Cart
	5	兩岸精品仿冒品消費行爲分析留淑芳(Shu-Fang Liu) ；伍彥陵(Yen-Ling Wu) 仿冒品；消費者虛榮特性；消費者倫理信念；消費者素養；兩岸比較； counterfeit ； consumer vanity ； consumer ethic beliefs ； consumer literacy ； Cross-regional comparison between Taiwan and China 10.30090/service.200905.0095 Abstract Download PDF Add to Cart
	6	創意生活產業通路之事件行銷應用－以特力和家(HOMY)爲例王福闓(Fu-Kai Wang) ；林琬茹(Wan-Ju Lin) 創意生活產業；通路；事件行銷；促銷；議題建構 10.30090/service.200905.0116 Abstract \| Times Cited(1) Download PDF Add to Cart
	7	電影滿意度、再購意圖與口碑效應－以《海角七號》爲例吳姮憓；楊雅君滿意度；電影口碑；再購意圖；產品主觀知識；五大人格； Satisfaction ； Movie WOM ； Repurchase Intention ； Subjective Knowledge ； Big Five 10.30090/service.200905.0131 Abstract \| Times Cited(4) Download PDF Add to Cart
	8	綠色供應鏈促進因子、管理模式與環境績效之研究吳國強；林維君綠色供應鏈；綠色促進因子；管理模式；環境績效； Green supply chain ； Drivers of green practices ； Management Patterns ； Environmental performance 10.30090/service.200905.0154 Abstract \| Times Cited(1) Download PDF Add to Cart
	9	服務品質、行銷組合績效與關係品質對忠誠度之影響－以文具用品零售通路之實證研究周世玉；邱金針服務品質；關係品質；行銷組合；顧客忠誠 10.30090/service.200905.0172 Abstract \| Times Cited(4) Download PDF Add to Cart
	10	應用模糊決策實驗室法分析台灣溫泉消費者之期望服務品質曾明朗；黃榆茜；劉令儀；陳雯婷；林雨嫺模糊理論；決策實驗室法；服務品質； fuzzy set theory ； DEMATEL ； Service quality 10.30090/service.200905.0210 Abstract \| Times Cited(1) Download PDF Add to Cart