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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information
Publisher

Tankang University

Taiwan

淡江大學 Publishing 』

淡大_TKU
2013年
Total2Pages
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1

音樂展演空間的體驗行銷初探:以台北市之Live House為例

吳書維

文創產業獨立音樂體驗行銷音樂展演空間Cultural Creative IndustryIndie MusicExperiential MarketingLive House

10.6846/TKU.2013.00235 DOI

Abstract | Reference(60) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

2

不同家庭型態的夢想體驗 -以IKEA廣告與IKEA賣場為例

楊智珮

體驗行銷家庭型態experience marketingfamily structure

10.6846/TKU.2013.00520 DOI

Abstract | Reference(68) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

3

平價品牌符號與形象建構之研究-以UNIQLO為例

陳郁璇

品牌品牌打造品牌形象消費消費社會符號消費BrandBrand buildBrand imageConsumptionConsumer societySymbolic Consumption.

10.6846/TKU.2013.00907 DOI

Abstract | Reference(71) | Times Cited(2) Download Download PDF Add to Cart Add to Cart Track Track

4

末日來臨時-當代(1996-2011)好萊塢末日災難類型電影研究

王勝興

好萊塢類型末日災難片HollywoodGenreApocalypse Disaster Film

10.6846/TKU.2013.00638 DOI

Abstract | Reference(106) Download Download PDF Add to Cart Add to Cart Track Track

5

飲食革命正流行—大王菜舖子的認同實踐與文化生產

邱元儂

飲食場域文化中介者認同實踐FoodDiscourseCultural intermediariesIdentity practice

10.6846/TKU.2013.00282 DOI

Abstract | Reference(192) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

6

解讀身體:臺灣茶飲的敘事分析

黃雅涵

敘事分析飲食文化茶飲料社交的身體narrative analysisdiet culturetea beveragesocial body

10.6846/TKU.2013.00601 DOI

Abstract | Reference(81) | Times Cited(2) Download Download PDF Add to Cart Add to Cart Track Track

7

企業贊助運動員之研究─以盧彥勳為例

郭靜育

企業贊助運動贊助態度AttitudeCorporate sponsorshipSport sponsorship

10.6846/TKU.2013.00514 DOI

Abstract | Reference(78) Download Download PDF Add to Cart Add to Cart Track Track

8

如何說故事打造品牌:以台灣瓶裝茶飲料廣告為例

蔡宜玲

說故事故事行銷故事型廣告瓶裝茶飲料品牌StorytellingStory-based marketingStory-based advertisementBottled tea drink brand.

10.6846/TKU.2013.00507 DOI

Abstract | Reference(59) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

9

魔鬼的自白-探討奪魂鋸系列中正義轉向與意義重構

呂思穎

恐怖片意識形態社會化意義Horror filmIdeologySocializationSignificance

10.6846/TKU.2013.00674 DOI

Abstract | Reference(103) Download Download PDF Add to Cart Add to Cart Track Track

10

探討喜餅廣告中的社會文化意涵-以伊莎貝爾喜餅電視廣告為例

李大瓏

符號學社會文化符號消費廣告符號學semioticsculture consumptionculture of social

10.6846/TKU.2013.00449 DOI

Abstract | Reference(68) | Times Cited(2) Download Download PDF Add to Cart Add to Cart Track Track

Most Recently Published/Page #
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2013年
Total 2 Pages
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