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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

Abstract

Abstract

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information
Publisher

Tankang University

Taiwan

淡江大學 Publishing 』

淡大_TKU
2015年
Total3Pages
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1

網路服飾品牌形象對顧客滿意度與忠誠度之影響-以人格特質為干擾變數

吳宗翰

網路購物品牌形象人格特質顧客滿意度顧客忠誠度Online shoppingBrand ImagePersonality TraitSatisfactionLoyalty

10.6846/TKU.2015.00005 DOI

Abstract | Reference(87) Download Download PDF Add to Cart Add to Cart Track Track

2

代言人可信度與品牌聯想對購買意願影響之研究—以知覺風險為中介變數

蕭毓婷

代言人可信度品牌聯想知覺風險購買意願Endorser CredibilityBrand AssociationPerceived RiskPurchase Intention

10.6846/TKU.2015.00049 DOI

Abstract | Reference(96) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

3

如何改善我國電影文創產業經營之融資模式研究

林昀

電影產業文創產業融資film industrycultural and creative industriesfinance

10.6846/TKU.2015.00053 DOI

Abstract | Reference(64) Download Download PDF Add to Cart Add to Cart Track Track

4

完善我國第三方支付服務業發展之道

張家敏

第三方支付電子商務資金流Third-party PaymentE-commerceCapital Flow

10.6846/TKU.2015.00056 DOI

Abstract | Reference(53) | Times Cited(2) Download Download PDF Add to Cart Add to Cart Track Track

5

現金流量投資組合擊敗市場可行性評估

陳柏齡

相對績效絕對績效每股現金流量投資組合擊敗市場relative performanceabsolute performancecash flow per sharebeat the market

10.6846/TKU.2015.00078 DOI

Abstract | Reference(15) Download Download PDF Add to Cart Add to Cart Track Track

6

探討影響大學技術移轉關鍵之因素

張嘉慧

技術移轉決策實驗室分析法專家問卷Technology TransferDecision Making Trial and Evaluation Laboratory (DEMATEL)Expert Questionnaire

10.6846/TKU.2015.00143 DOI

Abstract | Reference(150) Download Download PDF Add to Cart Add to Cart Track Track

7

探討綠色口碑對綠色購買意願之影響-以綠色知覺價值與綠色知覺風險為中介變數

賈佩璇

綠色口碑綠色知覺價值綠色知覺風險綠色購買意願Green Word-of-mouthGreen Purchase IntentionGreen Perceived ValueGreen Perceived Risk

10.6846/TKU.2015.00173 DOI

Abstract | Reference(5) Download Download PDF Add to Cart Add to Cart Track Track

8

台灣糕餅業品牌國際精品化之研究-以微熱山丘為例

吳翊菱

品牌行銷組合策略微熱山丘國際化經營精品品牌BrandMarketing strategySunnyhillsInternational BusinessBoutique brands

10.6846/TKU.2015.00211 DOI

Abstract | Reference(73) Download Download PDF Add to Cart Add to Cart Track Track

9

存款保險基金保護政策下銀行技術選擇與違約風險的關係

葛培勤

障礙選擇權美國聯邦存款保險公司零售金融服務Barrier optionFDICDelivery channel choice

10.6846/TKU.2015.00313 DOI

Abstract | Reference(13) Download Download PDF Add to Cart Add to Cart Track Track

10

混合策略賽局之研究與實驗

陳姵穎

賽局理論混合策略課堂實驗Game TheoryMixed StrategiesClassroom Experiments

10.6846/TKU.2015.00423 DOI

Abstract | Reference(61) Download Download PDF Add to Cart Add to Cart Track Track

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Total 3 Pages
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