Search & Read at all times.
Your portable library is online!
100.24.118.144,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

close

DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Close

Reference :

Close

Times Cited : (2)

Abstract

Abstract

Close

What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information
Publisher

Tankang University

Taiwan

淡江大學 Publishing 』

淡大_TKU
2014年
Total2Pages
Previous Page12Next Page
Most Recently Published/Page #
Full-Text Files at the Top
Most Recently Published/Page #
Sort by Ascending Titles
1

消費者知覺風險、自我形象一致性對其購買意願與口碑之影響-以文創產品市場的行銷溝通為調節變項

陳怡君

文化創意產業知覺風險自我形象一致性行銷溝通購買意願口碑cultural and creative industriesperceived riskself-image congruencemarketing communicationpurchase intentionword of mouth

10.6846/TKU.2014.00091 DOI

Abstract | Reference(129) Download Download PDF Add to Cart Add to Cart

2

服務氣候與顧客忠誠度關聯性之跨層次研究

吳家齊

服務氣候顧客導向行為情感依附顧客忠誠度階層線性模型Service climateCustomer-oriented behaviorEmotional attachmentCustomer loyaltyHierarchical linear modeling

10.6846/TKU.2014.00438 DOI

Abstract | Reference(196) | Times Cited(1) Download Download PDF Add to Cart Add to Cart

3

以平衡理論探討區域咖啡廳之促銷策略

張立誠

平衡理論品牌形象口碑行銷balance theorybrand imageword of mouth

10.6846/TKU.2014.00442 DOI

Abstract | Reference(78) | Times Cited(1) Download Download PDF Add to Cart Add to Cart

4

創建產業鏈之策略:三維晶片的個案研究

楊漪雯

產業鏈創建制度策略三維晶片工研院個案研究Industry chain creationinstitutional strategy3D ICITRICase study

10.6846/TKU.2014.00506 DOI

Abstract | Reference(126) Download Download PDF Add to Cart Add to Cart

5

天空下的競合-以動態競爭觀點探討航空聯盟之競爭策略

邱家鈴

航空聯盟動態競爭策略聯盟競爭者圖像分析AMC競爭分析Airline AllianceDynamic CompetitionStrategy AllianceCompetitor Mapping AnalysisAMC Dynamic Analysis

10.6846/TKU.2014.00511 DOI

Abstract | Reference(96) Download Download PDF Add to Cart Add to Cart

6

自信與美麗:探討自我意識與外表吸引力之關聯研究

張瑜軒

自我意識外表吸引力自我組織映射圖分類決策樹Self-consciousnessPhysical AttractivenessSelf-Organizing MapsDecision Trees

10.6846/TKU.2014.00560 DOI

Abstract | Reference(108) Download Download PDF Add to Cart Add to Cart

7

大眾對基因改造食品之知覺風險研究

劉航宇

社會信任知覺風險知覺利益基因接受度模型結構方程模式(SEM)Social TrustPerceived RiskPerceived BenefitsGenes Acceptance ModelStructural Equation Modeling (SEM)

10.6846/TKU.2014.00660 DOI

Abstract | Reference(107) Download Download PDF Add to Cart Add to Cart

8

客家文化觀光園區之體驗行銷對文化價值影響之研究

詹惠婷

文化觀光體驗行銷文化價值文化產值Cultural TourismExperiential MarketingCultural Value

10.6846/TKU.2014.00670 DOI

Abstract | Reference(112) Download Download PDF Add to Cart Add to Cart

9

促銷活動認知對消費者購買意願之影響-以品牌評價、品牌熟悉度、通路特性為干擾變項

李雅娟

促銷活動購買意願品牌評價品牌熟悉度通路特性the moderating effect of brand evaluationbrand familiaritydistribution channel characteristic

10.6846/TKU.2014.00841 DOI

Abstract | Reference(76) Download Download PDF Add to Cart Add to Cart

10

企業社會責任對新產品開發績效之影響-以產品特性、顧客導向為干擾變數

王燕茹

企業社會責任品牌形象新產品開發專案Business social responsibilityBrand imageNew product developmentProject

10.6846/TKU.2014.00915 DOI

Abstract | Reference(105) | Times Cited(1) Download Download PDF Add to Cart Add to Cart

Most Recently Published/Page #
Full-Text Files at the Top
Most Recently Published/Page #
Sort by Ascending Titles
2014年
Total 2 Pages
Previous Page12Next Page

close

close