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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Publisher

Tankang University

Taiwan

淡江大學 Publishing 』

淡大_TKU
2014年
Total4Pages
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1

電信業善因行銷活動、企業形象與顧客購買意願關係之研究-兼論信任之調節效果

程銘美

電信業善因行銷企業形象購買意願信任Telecommunications industrycause-related marketingcorporate imagepurchase intentiontrust

10.6846/TKU.2014.00060 DOI

Abstract | Reference(114) | Times Cited(1) Download Download PDF Add to Cart Add to Cart

2

企業文化、家長式領導與工作滿意度關聯性之研究-以中華電信為例

林美莉

企業文化家長式領導工作滿意度corporate culturepaternalistic leadershipjob satisfaction

10.6846/TKU.2014.00061 DOI

Abstract | Reference(99) Download Download PDF Add to Cart Add to Cart

3

科技接受認知對臺北高運量捷運使用者滿意度之影響-以使用態度為中介變項

隋俊祥

科技接受認知使用態度顧客滿意度臺北高運量捷運Cognitive Technology AcceptanceUse AttitudeCustomer SatisfactionTaipei MRT high volume

10.6846/TKU.2014.00148 DOI

Abstract | Reference(147) | Times Cited(1) Download Download PDF Add to Cart Add to Cart

4

MV品牌置入效果之研究

陳靜瑩

置入性行銷廣告態度品牌概念形象品牌態度Placement MarketingAdvertising AttitudeBrand Concept ImageBrand Attitude

10.6846/TKU.2014.00213 DOI

Abstract | Reference(112) Download Download PDF Add to Cart Add to Cart

5

大台北旅館經營業者對旅館業環保標章的認知

李志漢

環保旅館環保標章重要-表現分析法Green hotelgreen marksimportant-performance analysis

10.6846/TKU.2014.00219 DOI

Abstract | Reference(87) | Times Cited(2) Download Download PDF Add to Cart Add to Cart

6

企業倫理與經營績效關聯性之探討-以食品安全為研究標的

陳松苗

企業倫理經營績效食品安全Business EthicsBusiness PerformanceFood Safety

10.6846/TKU.2014.00259 DOI

Abstract | Reference(94) | Times Cited(3) Download Download PDF Add to Cart Add to Cart

7

即時通訊軟體貼圖使用行為之研究

林欣怡

即時通訊軟體人格特質黏著度使用動機符號互動使用意願購買意願Instant MessengerPersonality TraitsStickinessUse MotivesSymbolic InteractionismUsage IntentionPurchase Intention

10.6846/TKU.2014.00328 DOI

Abstract | Reference(134) | Times Cited(5) Download Download PDF Add to Cart Add to Cart

8

樂活生活認知與機能性食品消費關係之研究

林俊杰

樂活生活型態機能性食品LOHASLifestyleFunctional Foods

10.6846/TKU.2014.00330 DOI

Abstract | Reference(78) Download Download PDF Add to Cart Add to Cart

9

志工參與動機、幸福感對其持續涉入之影響-以靈性安適為調節變項

任芳滿

慈濟志工參與動機幸福感持續涉入靈性安適Tzu ChiVolunteers' Participation MotivationWell-beingEnduring InvolvementSpiritual Wellness

10.6846/TKU.2014.00429 DOI

Abstract | Reference(177) Download Download PDF Add to Cart Add to Cart

10

銀行業員工對組織變革與組織學習認知關係之個案研究─以獎酬制度為干擾變數

林毅崧

組織變革認知組織學習獎酬制度Organizational ChangeOrganizational LearningIncentives System

10.6846/TKU.2014.00520 DOI

Abstract | Reference(135) Download Download PDF Add to Cart Add to Cart

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