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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

Abstract

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information

Language : Traditional Chinese

Available From: : 2006年

College of Communication > EMA Program

Social Sciences > Mass Communication

Publisher

National Chengchi University

Taiwan

國立政治大學 Publishing 』

政大_NCCU
2007年
Total3Pages
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1

體驗行銷策略之研究:誠品信義旗艦店之個案探討

林暄蕎

體驗行銷顧客滿意度顧客忠誠度體驗經濟

Abstract | Reference(51) | Times Cited(6) Search in Library Search in Library Unauthorized Unauthorized Track Track

2

企業公關之媒體策略研究 以房仲業之信義、永慶房屋及住商不動產為例

洪子雅

公共關係企業公關公關新聞稿消息來源房仲業Public RelationsCorporative PRPress releaseResource of InformationReal Estate

Abstract | Reference(66) | Times Cited(1) Search in Library Search in Library Unauthorized Unauthorized Track Track

3

新競爭時代報紙行銷通路策略研究-以台中地區為例

王俊灌

報紙發行行銷通路行銷策略推廣市場競爭newspaper publicationmarketing channelmarketing strategypromotionmarketing competition

Abstract | Reference(81) | Times Cited(1) Search in Library Search in Library Unauthorized Unauthorized Track Track

4

財經雜誌品牌忠誠度指標建構

傅修平

品牌忠誠度品牌理論財經雜誌德菲法Brand LoyaltyBrand TheoryBusiness MagazineDelphi Method

Abstract | Reference(76) | Times Cited(3) Search in Library Search in Library Unauthorized Unauthorized Track Track

5

台灣電視新聞正確性之個案研究

高明慧

新聞正確性電視新聞新聞產製新聞媒介新聞內容媒介控制news accuracynewstelevision newsnews productionnews medianews contentmedia contro

Abstract | Reference(81) | Times Cited(3) Search in Library Search in Library Unauthorized Unauthorized Track Track

6

電視新聞主播工作倦怠成因與影響

林書煒

新聞主播電視新聞工作倦怠工作壓力anchortelevision newsjob burnoutjob stress

Abstract | Reference(111) | Times Cited(4) Search in Library Search in Library Unauthorized Unauthorized Track Track

7

電視劇置入性行銷研究

唐淑珍

置入式(性)行銷本土劇偶像劇產製前端Product PlacementLocal serial dramaIdol dramaFront-end production( Production side )

Abstract | Reference(63) | Times Cited(5) Search in Library Search in Library Unauthorized Unauthorized Track Track

8

整合行銷傳播在媒體行銷之應用:以《時報周刊》雜誌改版後為例

黃挺洲

整合行銷傳播資料庫行銷策略組合傳播工具廣告服務品質綜效個案研究

Abstract | Reference(61) Search in Library Search in Library Unauthorized Unauthorized Track Track

9

國片閱聽眾之動機與滿意度研究

賴正翔

閱聽人Audience

Abstract | Reference(47) | Times Cited(1) Search in Library Search in Library Unauthorized Unauthorized Track Track

10

快樂購卡社群經營研究:關係管理觀點

林家琪

快樂購卡關係行銷社群經營

Abstract | Reference(68) Search in Library Search in Library Unauthorized Unauthorized Track Track

Most Recently Published/Page #
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2007年
Total 3 Pages
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