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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information
Publisher

National ChungHsing University

Taiwan

國立中興大學 Publishing 』

興大_NCHU
2012年
Total3Pages
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1

以感性工程與Kano模型觀點探討社群媒體的體驗行銷策略-以王品旗下舒果 Facebook粉絲專頁為例

曾啟華

感性工程Kano模型社群媒體行銷體驗行銷Kansei engineeringKano modelSocial media marketingExperiential marketing

10.6845/NCHU.2012.01318 DOI

Abstract | Reference(78) Download Download PDF Add to Cart Add to Cart Track Track

2

文化創意園區的商業價值與體驗經濟: 愛爾蘭Temple Bar與北京798藝術區的個案研究

李靜玟

文化創意園區商業價值體驗經濟Temple Bar798藝術區Cultural Creative QuartersCommercial ValueExperience EconomyTemple Bar798Art Zone

Abstract | Reference(130) | Times Cited(1) Search in Library Search in Library Unauthorized Unauthorized Track Track

3

雙重產品採購策略選擇之探討

陳弘康

供應鏈管理採購策略需求轉換Supply Chain ManagementProcurement strategydemand switch

Abstract | Reference(34) Search in Library Search in Library Unauthorized Unauthorized Track Track

4

以營養基因體學為基礎之個人化健康管理服務之消費者接受度與偏好探討

蘇香綾

營養基因體學個人化健康管理服務消費者接受度服務創新Nutrigenomicspersonalized health managementconsumer acceptanceservice innovation

10.6845/NCHU.2012.00645 DOI

Abstract | Reference(120) Download Download PDF Add to Cart Add to Cart Track Track

5

利用顧客抱怨及服務藍圖工具改善旅館服務流程之個案研究

王良根

服務科學顧客抱怨服務藍圖旅館管理服務流程Service scienceConsumer complainsService blueprintHotel service processes

10.6845/NCHU.2012.00717 DOI

Abstract | Reference(53) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

6

MyNext:利用集體智慧開發適用於台灣研究所招生考試之社群查榜系統

蔡智強

網路應用程式研究所入學考試交叉查榜線上社群集體智慧Web applicationgraduate school entrance examcross-checkingonline social networkcollective intelligence

10.6845/NCHU.2012.00034 DOI

Abstract | Reference(23) Download Download PDF Add to Cart Add to Cart Track Track

7

大學生對於平板電腦電子教科書轉換行為之實證研究

柯俊宇

平板電腦學習平板電腦電子教科書應用推拉模型Tablet learningTablet e-textbook applicationsPush-Pull-Mooring

10.6845/NCHU.2012.01184 DOI

Abstract | Reference(67) Download Download PDF Add to Cart Add to Cart Track Track

8

人格特質與行動通訊產品服務品質之研究-以人口統計變數為干擾變數

賴千惠

人格特質和善性服務品質人口統計變數行動通訊personality traitsagreeablenessservice qualitydemographicsmobile communication

Abstract | Reference(59) Search in Library Search in Library Unauthorized Unauthorized Track Track

9

網路負面口碑下企業回應策略效果之探討

黃郁芬

電子商務網路負面口碑企業回應策略Electronic commerceOnline negative word-of-mouthCompany Response Strategies

10.6845/NCHU.2012.01111 DOI

Abstract | Reference(35) Download Download PDF Add to Cart Add to Cart Track Track

10

以知覺公平觀點探討網購心理契約違背、服務補救對消費者滿意度及重複購買意願之影響

詹濡銀

心理契約違反知覺公平服務補救策略再購買意願PCVPerceived JusticeRecovery StrategySatisfaction with RecoveryRepurchase Intention, and WOM.

10.6845/NCHU.2012.01125 DOI

Abstract | Reference(64) Download Download PDF Add to Cart Add to Cart Track Track

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Total 3 Pages
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