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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information
Publisher

National Taipei Uinversity

Taiwan

國立臺北大學 Publishing 』

臺北大_NTPU
2016年
Total1Pages
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1

透過消費者感知探討線上環境線索對衝動購買意圖及交叉購買意圖之影響:以線上服飾購物平台為例

羅文君

線上衝動性購買意圖交叉購買意圖感知認知環境線索氣氛型線索任務型線索online impulse purchase intentioncross-buying intentionperceived cognitionenvironmental cuesmood-relevant cuestask-relevant cues

Abstract | Reference(161) Search in Library Search in Library Unauthorized Unauthorized Track Track

2

探討消費者網民行為-社群商務之實證分析

鄭翔

社會交換理論社會資本理論網民顧客公民行為Social Exchange TheorySocial Capital TheoryNetizenConsumer Citizenship Behavior

Abstract | Reference(95) Search in Library Search in Library Unauthorized Unauthorized Track Track

3

國際生產地遷移之決定因素-中國大陸台商之驗證

沈靖雲

國際遷移中國台商縱橫羅吉斯模型隨機效果最小二乘法International RelocationTaiwanese Firms Investing in ChinaPanel Logit ModelRandom EffectsGeneralized Least Squares (GLS)

Abstract | Reference(100) Search in Library Search in Library Unauthorized Unauthorized Track Track

4

中國股票市場的投資者情緒與回饋交易之研究: 雙變量EGARCH模型

康家瑜

投資者情緒中國股票市場雙變量EGARCH模型正向回饋交易investor sentimentChinese stock marketsbivariate EGARCH modelpositive feedback trading

Abstract | Reference(52) Search in Library Search in Library Unauthorized Unauthorized Track Track

5

透過品牌導向以加強品牌對關係價值的研究—以台灣航空業為例

羅長庚

情感性價值功能性價值知覺價值關係價值品牌口碑emotional valuefunctional valueperceived valuerelationship valuebrand

Abstract | Reference(53) Search in Library Search in Library Unauthorized Unauthorized Track Track

6

透過消費者情緒狀態檢視對衝動性購物之影響: 以百貨業為例

陳宣妤

衝動性購物消費者情緒狀態電子商店印象銷售促銷百貨產業Impulse purchaseConsumer’s emotional stateE-store imageSales promotionDepartment store industry

Abstract | Reference(74) Search in Library Search in Library Unauthorized Unauthorized Track Track

7

品牌公民行為在社會認同理論之應用—台灣社群網站之實證

李曉瑜

社會認同理論品牌信任品牌認同社群信任社群認同品牌公民行為以社群為基礎之品牌權益Social Identity TheoryBrand TrustBrand IdentificationCommunity IdentificationCommunity TrustBrand Citizenship BehaviorCommunity-based Brand Equity

Abstract | Reference(94) Search in Library Search in Library Unauthorized Unauthorized Track Track

8

網路推薦餐廳之內容對消費者品牌態度之影響

黃品璇

行為意圖品牌態度關鍵時刻焦點目標產品經驗Behavioral intentionBrand attitudeMoments of truthOutcome FocusProduct experience

Abstract | Reference(128) Search in Library Search in Library Unauthorized Unauthorized Track Track

9

人民幣國際化與中國的外溢效果

鄭祥霖

貨幣國際化人民幣外溢指數中國波動外溢效果Currency internationalizationthe RMBSpillover indexChinaVolatility spillovers

Abstract | Reference(56) Search in Library Search in Library Unauthorized Unauthorized Track Track

10

透過體驗行銷與限量版行銷影響消費者認知-以智慧型手機為例

楊甯伊

體驗行銷限量版行銷媒體豐富性科技接受模型智慧型手機experiential marketinglimited-edition marketingmedia richnesstechnology acceptance model (TAM)smartphone

Abstract | Reference(121) | Times Cited(1) Search in Library Search in Library Unauthorized Unauthorized Track Track

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