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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

Abstract

Abstract

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information
Publisher

National Taipei College of Business

Taiwan

國立臺北商業大學 Publishing 』

北商大_NTCB
2016年
Total1Pages
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1

部落格信任、承諾、網友贊同程度對產品態度之影響-以不同部落格類型為干擾

吳岱軒

資訊品質信任承諾網友贊同產品態度部落格Information qualityTrustCommitmentUsers EndorsedProduct AttitudeBlog

Abstract | Reference(91) Download Download PDF Add to Cart Add to Cart Track Track

2

內外向人格對擬人化品牌偏好之影響

汪元壹

品牌擬人化外向性人格特質品牌偏好產品類別Brand AnthropomorphismExtraversion Personality TraitsBrand PreferenceProduct Category

Abstract | Reference(112) Download Download PDF Add to Cart Add to Cart Track Track

3

廣告訴求、訊息豐富性、品牌信任對購買意願關係之研究-以記帳士事務所為例

林雅慧

記帳士理性訴求感性訴求訊息豐富性品牌信任購買意願Certified Tax agentsrational appealemotional appealInformation RichnessBrand TrustPurchasing Intention

Abstract | Reference(242) Download Download PDF Add to Cart Add to Cart Track Track

4

研發能力、知覺價值、品牌形象對保健食品再購意願之影響

賀金華

保健食品知覺價值研發能力品牌形象再購意願Nutritional SupplementsPerceived ValueResearch and Development (R&D) CapabilityBrand ImageRepurchase Intention

Abstract | Reference(197) Download Download PDF Add to Cart Add to Cart Track Track

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