Middle-class household food providers' views and experiences of food marketing in Vietnam

越南中产阶级家庭食物提供者对食品营销的观点和经历

Quynh TH Pham ； Anthony Worsley

《Asia Pacific Journal of Clinical Nutrition》 25卷4期 (2016/12) Pp. 863-870

https://doi.org/10.6133/apjcn.092015.45

摘要

背景与目的：食品营销已被国内和全球确定为预防儿童超重和肥胖的干预目标，促进健康的膳食被列为降低非传染性疾病和亚健康负担的一项重要战略。本研究旨在探讨越南中产阶级家庭食物提供者是如何被食品广告传播影响，他们对食品营销的观点，和他们认为政府能够控制食品市场来协助人们消费更健康膳食的方法。方法与研究设计：810 位家庭食物提供者参加网上调查。频率计数采用IBM SPSS 21。结果：许多受访者已接触到食品营销，82.8%的人每月至少在杂志上看到一次食品广告，65.1%的人在公共场所收到过免费的食物样品，68.0%通过邮件收到过食品广告。许多家庭食品提供者似乎支持市场营销，73.3%的人支持软饮料或快餐公司提供的在学校或通过电话进行的营养教育，63.7%的人支持婴儿配方奶的营销。关于政府可以实施控制食品营销的措施，大家的看法不一，88.2%的人支持食物标签上更清楚的食物成分，84.1%的人认为孩子应该在学校学会如何购买和烹饪食物。结论：相当多的越南中产阶级家庭食物提供者似乎没有意识到食品市场营销的不利影响。迫切需要食物和营养的教育和政策引导。

關鍵字

越南 ； 食品营销 ； 家庭食物提供者 ； 营养过渡 ； 食品广告传播

並列摘要

Background and Objectives: Food marketing has been identified as a target for intervention in the prevention of childhood overweight and obesity within countries and globally, and promotion of healthy diets has been classified as a key strategy to reduce the burden of non-communicable diseases and health inequalities. The present study aims to investigate how Vietnamese middle-class household food providers are impacted by food advertising communications, their views of food marketing and the ways they think the government can control food marketing to assist people to consume healthier diets. Methods and Study Design: 810 household food providers participated in the online survey. Frequency counts were calculated using IBM SPSS version 21. Results: Many respondents had been exposed to food marketing; 82.8% had seen food advertising in magazines at least once a month, 65.1% had received free food samples in public places, 68.0% had received food advertising information via email. Many household food providers appeared to support food marketing; 73.3% approved of nutrition education in schools or on television being provided by soft drink or fast food companies, 63.7% supported the marketing of infant formula milk. There were mixed views about what actions the government could implement to control food marketing; 88.2% supported clearer food content on food labels, 84.1% believed that children should learn how to purchase and cook foods at school. Conclusions: A substantial majority of Vietnamese middle-class household food providers appeared unaware of the adverse effects of food marketing. Education and policy leadership in food and nutrition are urgently required.

並列關鍵字

Vietnam ； food marketing ； household food providers ； nutrition transition ； food advertising communication