This study aimed to analyze the preferences and incentives of firms on employment-oriented family policy by gendering the Varieties of Capitalism. We analyzed the 2013 "Survey on Gender Equality of Employment" data, and found that firm size, the percentage of female workers, skill profiles and sectors were significant in explaining firms' preferences on employment-oriented family policy. These findings demonstrated that, in contrast to the power resource theory, employers would not necessarily resist social policy development. Rather, firms' social policy preferences were determined by firm size, risk, skill profiles and sectors.