2008年北京奧運會對中國運動旅遊影響探討

The Discussion of Beijing 2008 Olympic Games Influences to China's Sport Tourist

文秀雲(Shiu-Yun Wen) ； 陳金盈(Chin-Ying Chen)

《大專體育學術專刊》 97年度 (2008/05) Pp. 312-317

https://doi.org/10.6695/AUES.200805_97.0043

摘要

本研究旨在探討2008年北京奧運會對中國運動旅遊影響，方法：本文採用文獻分析法，目的：運動旅遊的定義，中國運動旅遊市場及奧運旅遊商機影響進行探討，分析結果：一、運動旅遊是一種複合式商品市場，以運動資源為基礎，透過規劃、設計、組合而成的領域。二、中國運動旅遊市場已是結合旅遊業突顯特性的產業。三、奧運會期間舉辦城市發揮地區特性，使奧運會與旅遊相結合，對舉辦城市整治帶來衝擊與挑戰。四、奧運旅遊對舉辦國家城市產生正面衝擊，更對國家形象有直接影響，是中國旅遊和運動產業所應關注的問題。

關鍵字

運動產業 ； 商品 ； 商機

並列摘要

It influences China's sport tourist that this research aims at probing into Beijing 2008 Olympic Games, this literary grace uses the definition of the sport tourist of analysis approach of documents, the sport tourist market of China, and the business opportunity of Olympic Games travel influences carries on the discussion, The result is as follows after analysis 1, the sport tourist is a kind of complex type commodity market, travel and move in industries and permeate the field produced alternately, based on sport resource, through planning, design, make up. 2, move in the tourist market and combine the industry of the conspicuous characteristic of tourist industry already in China. 3, The host city gives play to the regional characteristic during the Olympic Games, make the Olympic Games combine with travel, renovate and bring assaulting to the host city with the challenge 4, The Olympic Games travels and emerges and assaults to the city of host country positively, have direct influence on the national image even more, it is China's travel and question which the movement industry's institute should pay close attention to.

並列關鍵字

sport industry ； commodity ； business opportunity