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  • 學位論文

台灣綜合券商服務行銷策略發展之研究

The Research of Marketing Strategies for Securities Firms in Taiwan

指導教授 : 劉燦樑
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參考文獻


Chase, R. B.(1978). "Where does the customer fit in a service operation? " Harvard Business Review, 56, 137-42.
New York: New American Library.
Davidow, W.H. (1986), "The coming service crisis", Field Service Manager, October.
Garvin, D.A., (1984). "What Does Product Quality Really Mean? " Sloan
Sector, Helsingfors: Swedish School of Economics and Business Administration.

被引用紀錄


賴曉雯(2011)。證券公司對投資者服務績效評估-以A證券公司為例〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1511201110381499

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