平台式UV噴墨印刷設備購買決策過程研究

Study on the Purchase Decision-making Process of Flatbed UV Inkjet Printing Equipment

鄭松福(Sung-Fu Cheng) ； 陳昌郎(Chang-Lang Chen)

《中華印刷科技年報》 2011 (2011/03) Pp. 187-206

https://doi.org/10.30153/JCAGST.201103.0016

摘要

印刷產業的投資中，固定資產的支出，往往佔總資本支出之大宗，而機台設備採購支出又為資本支出中最為高者。此本研究主要是探討平台式UV噴墨設備採購決策之評選準則。以買方角度思考其提供的產品或服務，所需要重視的方向。
本研究採全面普查之問卷調查法，以台灣地區已購買平台式UV噴墨設備之使用者為對象，針對在平台式UV噴墨設備採購過程中有關工業產品特性、企業採購以及組織購買行為等文獻，配合供應商之評選準則及平台式UV噴墨設備之相關調查研究文獻整理，做為研究理論之基礎。
在本研究發現在各項決策評估準則中，「機材供應商售後服務及支援的能力」、「噴繪尺寸之精準度」、「設備品質之穩定度」依序為重視度排名1至3的評估要素。進一步按照問卷調查對象分群探討發現，不論廠家選用平台式UV噴墨設備之製造區域，大部份業者認為設備未來的擴充改善能力是非常重要的，如增加白墨或上光功能，另外對於被印材料的高度及重量限制，甚至可否加裝捲對捲設備，也是考量的重點。其次是「設備應用限制」、「設備維護成本」及「設備品質」。這對於國產的機材廠商而言，是極大的優勢，但相對於其他國家進口設備的品質及耐用度，國內機材廠商仍有改善的空間。

關鍵字

印刷產業 ； UV噴墨 ； 購買決策

並列摘要

In the printing industry the expense of fixed assets has always been the highest proportion of the total expense, and among the expense of fixed assets purchasing the equipment has cost the most. Therefore as the supplement of the entire printing industry, the industry of printing equipment plays a very important role. This research is designed to study the decision-making processes and principles governing procurement of the flatbed UV inkjet printing equipment. The results can both benefit the buyers (as a reference when making decisions in the future) and the sellers (as a chance to examine their service from the buyer's perspective.) We used the questionnaire method of comprehensive survey as our research tool, and targeted at users of flatbed UV inkjet printing equipment in Taiwan. We also referred to records about industrial product features, corporate purchasing, and organizational buying behavior during the purchasing of the flatbed UV inkjet printing equipment, together with the selection criteria of suppliers and other related researches about flatbed UV inkjet printing equipment as our basis of this research. The results indicated that in each set of assessment criteria, the after-sales service and the ability to support, the accuracy of printing size, and the stability of equipment were the three most considered factors. In further discussion we found that instead of being concerned about the manufacturing places of the device, buyers cared more about the possibility of functional upgrade in the future such as increasing the white ink or the glazing function; other points like the height and weight limits of printed materials, the capacity to include the roll-to-roll device are also parts of the consideration. Other than the three most considered factors, the limits of application, the maintenance cost and the quality of equipment were the secondary concerns. These facts hugely advantage the domestically manufactured equipment, yet comparing to the quality and durability of imported equipments, domestic products still have much room for improvement.

並列關鍵字

Printing industry ； UV inkjet ； Purchase decision

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