本研究的目的為:(1)探討不同背景變項(性別、年齡、教育程度、婚姻狀況、平均月收入)的自行車運動參與者在參與動機、滿意度和行為意圖上的差異。(2)探討自行車參與動機對於滿意度的影響。(3)探討自行車運動參與動機對於行為意圖的影響。(4)探討自行車運動滿意度對於行為意圖的影響。本研究以東豐自行車綠廊403位參與者為研究對象,其中男性包括161位、女性包括242位。本研究使用工具為「參與動機量表」、「滿意度量表」和「行為意圖量表」。並將所蒐集的資料以獨立樣本t考驗、單因子變異數分析和多元逐步迴歸分析進行探討。研究結果發現:(1)不同年齡的自行車運動參與者在行為意圖上有顯著差異存在。(2)自行車運動參與動機可以有效地預測滿意度。(3)自行車運動參與動機可以有效地預測行為意圖。(4)自行車運動滿意度可以有效地預測行為意圖。
The purposes of this study were (1) to compare the difference of participating motivation, satisfaction and behavioral intention between the subjects with difference demographic (gender, age, marriage, education, income); (2) to explore the effects of participating motivation on satisfaction; (3) to explore the effects of participating motivation on behavioral intention; (4) to explore the effects of satisfaction on behavioral intention. There were 403 participants drawn from the Dong-Fong Bikeway (161 males and 242 females). All the participants were administered with Participating Motivation Inventory, Satisfaction Inventory and Behavioral Intention Inventory. The collected data were analyzed by independent t-test, one-way ANOVA and stepwise regression analysis. The findings were as follows: 1.There was difference of behavioral intention between subjects with different age. 2. The participating motivation could validly predict satisfaction. 3. The participating motivation could validly predict behavioral intention. 4. The satisfaction could validly predict behavioral intention.