Attribute-Priming Effects on Presidential Approval: The Role of Risk Perception and Trust in Government Regulation

譚躍(YUE TAN) ； 蕭蘋(PING SHAW)

《Issues & Studies》 54卷3期 (2018/09) Pp. 1840004-1-34

https://doi.org/10.1142/S1013251118400040

摘要

Combining data from a content analysis of leading newspapers, a random-sampled national survey (n = 1,306), and a semantic network analysis of Facebook postings, this study applies Network Agenda Setting and attribute-priming effects to examine how perceptions of risks, benefits, and trust in government regulation influenced the public s evaluation of the Presidential performance in the 2012 controversy over imports of American beef in Taiwan. The results show that only perceived risks to health directly affected the public's evaluation of the President; other types of risks damaged the public's trust in government regulation, which consequently harmed their evaluation of the President's performance.

關鍵字

Network agenda setting ； media priming ； semantic network analysis ； risk perception ； trust in government regulation ； Presidential support

參考文獻

Anderson, A.,Scheufele, D.,Brossard, D.,Corley, E.(2012).The role of media and deference to scientific authority in cultivating trust in sources of information about emerging technologies.International Journal of Public Opinion Research.24(2),225-237.

Althaus, S.,Kim, Y.(2006).Priming effects in complex information environments: Reassessing the impact of news discourse on presidential approval.Journal of Politics.68(4),960-976.

Balmas, M.,Sheafer, T.(2010).Candidate image in election campaigns: Attribute agenda setting, affective priming, and voting intentions.International Journal of Public Opinion Research.22(2),204-229.

Baron, R.,Kenny, D.(1986).The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.Journal of Personality and Social Psychology.51(6),1173-1182.

Camaj, L.(2014).The consequences of attribute agenda-setting effects for political trust, participation, and protest behavior.Journal of Broadcasting & Electronic Media.58(4),634-654.