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EMPLOYER BRAND BUILDING: USING SOCIAL MEDIA AND CAREER WEBSITES TO ATTRACT GENERATION Y

Having the image of an attractive employer allows organization hire the most talented employees. To win in this 'war for talents', it is necessary for organizations to build their employer brand. Ideally, branding should be perceived as a comprehensive recruiting strategy that positions a company in an attractive way and keeps it top of the mind for potential candidates. Potential candidates, in this case the Millennials, will make up a large share of the global workforce by the year 2020. Millennials are a specific social group due to several characteristics and expectations different from the previous generations, which means that companies cannot use the same strategies that have been in use so far. Considering the fact that the Generation Y has grown up with the Internet, firms should also develop their communications on the web. The goal of this research study was to find out whether organizations build an image of an attractive employer for potential employees of the Generation Y and to what extent companies can attract Millennials. To identify the most attractive companies for the generation in question, cluster analysis was used. The outcomes of this study can be used by companies to increase their attractiveness among talented young people looking for jobs.

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THE ROLE OF REGIONAL DIFFERENCES IN IMMIGRATION: THE CASE OF OECD COUNTRIES

Despite physical, cultural, economic and other obstacles, millions of people have recently emigrated from one country to another in search of a better life. Consequently, the importance of this research topic has grown over time. Analysis of this regional approach is based on the OECD censuses, and its unique Database on Immigrants (DIOC), which makes it possible to generate a wide variety of cross-tabulations on the characteristics of asylum-seekers by the country of their birth. The aim of this study is to contribute to literature by analysing the role of regional differences in migration more closely in terms of the importance of migration regulation policies in the OECD countries. According to the results based on Binary Logistic (Logit) and Linear (OLS) Regression models, the educational attainment, age, sex and the place of birth of migrants are related in different ways to their region of origin. Moreover, male migrants are more skilled than females, migrants who are more educated are older than the less skilled, and foreign-born migrants seemed to be older than native-born migrants. There is also additional evidence suggesting that different regions and countries might follow different policies and norms for admission of migrants. Therefore, forthcoming migration governance programs that aim to facilitate the labour market integration of migrants should also take into consideration their regional characteristics.

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FACTORS INFLUENCING BELIEFS FORMATION TOWARDS THE ADOPTION OF SOCIAL COMMERCE IN SME TRAVEL AGENCIES

The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs' beliefs towards the usefulness of social commerce. Data were collected through a questionnaire survey of travel agencies' CEOs in Isfahan, Iran. With 180 collected data from respondents, the Partial Least Squares-Structural Equation Modeling approach was taken to assess both measurement and structural models of the study. The results revealed that CEOs' innovativeness and attitude towards IT as individual factors, and organizational resources as institutional factor were significantly explained beliefs formation of respondents towards the usefulness of social commerce. However, it was found that the influences of CEOs' IT knowledge, subjective norms (professional peers, employees) and firm size on perceived usefulness were found insignificant. Implications of the study are further discussed.

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PERCEPTIONS AND IMPLICATIONS OF IMMIGRATION IN FRANCE - ECONOMIC, SOCIAL, POLITICAL AND CULTURAL PERSPECTIVES

Europe is facing a new challenge - namely that of migration, and the negative attitudes stemming from the constant inflow of immigrants. Although France has historic experience with social inclusion and immigration issues, even there, the 2014 regional elections indicated mistrust towards immigrants. Present paper endeavors to analyze the phenomenon from economic, social, political and cultural perspectives based on the data provided by the European Social Survey focusing on the case of France. Research results indicated that trust is an important factor when it comes to attitudes towards immigrants. On the one hand, those, who have lower level of trust in national institutions, such as the police are more afraid of immigrants and of the threats they might pose. On the other hand, mistrust rooted in dissimilarity - like difference in religions - is also significant based on the data displayed in the article.

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THE MAIN GOLD PRICE DETERMINANTS AND THE FORECAST OF GOLD PRICE FUTURE TRENDS

During the World War I, most of the countries stopped coin production and began converting paper money into gold. Various forms of exchange were later abolished during the ＂Great Depression＂ in 1929- 1933. Later, gold lost the value of money in most of the economies worldwide. Multiple price rise of gold caused a real rise in the value of gold reserves and their potential ability to cover the balance of payment deficit. At the same time, it shows that gold still plays an important role in terms of monetary aspect. The aim of this study was to determine whether ARIMA models are suitable for determining the short-term volatility of gold prices. The calculations show that ARIMA model is suitable only for short-term gold price forecasts (max. 1 year). Thus, it is necessary to apply other models (multi-regression ones) that also can reveal the relationship between gold price and its determinants.

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OPTIMAL CONTROL OVER THE PROCESS OF INNOVATIVE PRODUCT DIFFUSION: THE CASE OF SONY CORPORATION

The article deals with the process of distribution of an innovative product using the Bass model. Numerical characteristics of the generalized Bass model are described. The function of external influence is suggested to be approximated by means of a regression equation with respect to the price function of the product under investigation, which is also a control function. The control process is based on a mathematical apparatus under the Pontryagin maximum principle. An algorithm for determining the optimal price of products in order to obtain the maximum balance profit of the corporation is given. Selected numerical results of the corporate strategy implementation for conquering the market in 2017-2020 are offered.

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SMALL BUSINESSES IN RURAL TOURISM AND AGRO TOURISM: STUDY FROM SLOVAKIA

Microbusinesses and small enterprises are the dominant representatives of business in the rural environment, and also active players contributing to regional development. Rural areas of Slovakia are still considered to be underused. Exploiting the potential of rural regions is the key to the recovery of rural businesses. Development of rural areas depends on the economic activity taking place in different regions. One of the possibilities for regional development is to promote specific fields of tourism, e.g., rural tourism and agrotourism. This article focuses on the evaluation of entrepreneurial activities in rural tourism based on the empirical research conducted in different regions of Slovakia. The survey sample included 142 business entities. The research was conducted between 2012 and 2016. We have applied quantitative analysis based on questionnaire survey and the Friedman test. Our research shows that benefits generated by rural tourism and agrotourism provide a positive impact on the success of businesses and help in diversification of business risks.

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IMPACTS OF KNOWLEDGE MANAGEMENT ON INNOVATION IN HIGHER EDUCATION INSTITUTIONS: AN EMPIRICAL EVIDENCE FROM VIETNAM

Knowledge management (KM) and innovation (INNO) are often defined as the key drivers for improvement of organizational performance. The purpose of this paper is to explore the impacts of KM on INNO in an academic environment. The results of this study are based on survey data collected during 2017 in 30 public universities equally located in 3 regions of Vietnam. Structural Equation Modelling (SEM) is used to test the hypothesized relationships between KM and INNO. The authors of this study have found that KM comprehensively impacts technical INNO in academic settings and that not all components of KM are directly associated with administrative INNO. Besides enriching the literatures on this rapport, this study is also of value in managerial perspective as it helps increase higher education institutions' (HEIs) knowledge on how to boost their organisational innovativeness, and then enhance performance by engaging in KM activities. A list of measurement scales serving as a checklist for leadership of any HEI desire to practice KM and then boost organizational innovation is provided by this study.

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HOW RESISTANT IS THE AGRICULTURAL SECTOR? ECONOMIC RESILIENCE EXPLOITED

The concept of resilience has wide acceptance in different scientific doctrines and fields, from ecology to disaster management. Nowadays this phenomenon is being more and more intensively exploited in economic sciences in an attempt to measure the ability of economic systems to quickly regenerate from different external shocks or even to avoid them as such. This research paper examines economic resilience of the agricultural sector (including industries) with the example of Lithuanian empirical data. In order to measure the economic resilience of the agricultural sector, the appropriate index was created including a new derivative indicator - volatility of revenues from the desired growth path. Expert interviews, statistical analysis and econometrical modelling were employed in our research. The results show the increasing value of economic resilience of the Lithuanian agricultural sector up to the year 2015, which can be attributed to the accession into the EU, after this year inclination towards more profitable, but considerably more risky export markets lowers the calculated parameter of economic resilience of the Lithuanian agricultural sector. Such a tendency questions the sustainability of economic resilience of the Lithuanian agricultural sector.

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DOES GOVERNMENTAL MICROCREDITING BENEFIT CHILD LABOUR IN THE POOREST REGIONS? NEW EVIDENCE FROM A TRANSITIONAL ECONOMY

This paper contributes to the literature by examining, for the first time, the influence of credit access on child labour in the poorest regions of Vietnam. Two crucial empirical problems in the linkage between microfinancing and children's labour are considered here - the sample selection bias and the endogeneity of microcrediting. Using a combination of the instrumental variable method and the Heckman approach to overcome these problems, the finding is that access to credit decreases the child labour rate. However, when both parametric and nonparametric methods are used, our results show that access to credit only decreases the probability of child labour for households with income per capita greater than 812 thousand VND (approximately 40 USD as of the 2012 rate). These findings imply that policies for relaxation of credit constraints for households may not be effective unless accompanied by the strategies to help households overcome the minimum threshold of income.