Title

基于大数据的营销体系重构研究

Translated Titles

The Reconstruction of Marketing System Based on Big Data

Authors

薛正贵;福建广播电视大学莆田分校;福建广播电视大学莆田分校,福建莆田,351100

Key Words

大数据 ; 大数据营销 ; 营销体系 ; 营销管理 ; 经济管理研究 ; big data ; big data marketing ; marketing system ; marketing mangagement

PublicationName

黑河学院学报

Volume or Term/Year and Month of Publication

2015年 05期(2015 / 11 / 16)

Page #

64 - 67

Content Language

簡體中文

Chinese Abstract

作为IT业名词,“物联网”和“云计算”已被人们所熟识,而今,“大数据”进入人们视野,对人们生活产生影响。对营销和广告而言,大数据既对传统体系进行解构,又通过重构带来全新的可能。“营销管理”可谓艺术结合科学,它通过目标市场选择,创造、交付、传播优质顾客价值来获得、挽留并提升顾客。而数据使用贯穿全部营销过程,对营销效果至关重要。主要建立三方平台:家庭、个人、社区平台,利用全媒体精准营销,实现数据产品化,并及时拓展新的发展空间。

English Abstract

As the IT industry the noun,“Internet of things“ and “cloud computing“ have been familiar with by people,but now,the “big data“ came into the field of vision,to influence people's life.For marketing and advertising,big data are a deconstruction of traditional system,and bring brand-new possibility through refactoring.“Marketing management” is art with science,and through the selection of target market,to create, deliver,transmist quality customer value to obtain and retain and increase customers.And the data used throughout the entire marketing process,are essential to the marketing effect.Three platforms were built:fami-ly,individual and community platform, using all media precision marketing,implementing the data transition and developing a new space for development in time.

Topic Category 社會科學 > 社會科學綜合