Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 13 ) 〈TOP〉
  1. Chernev, Alexander (2004a), “Goal-Attribute Compatibility in Consumer Choice”, Journal of Consumer Psychology, 14 (1–2), 141–50.
  2. Chernev, Alexander (2004b), “Extremeness Aversion and Attribute-Balance Effects in Choice”, Journal of Consumer Research, Sep2004, Vol.31 Issue2, pp. 249-263
  3. Chitturi, Ravindra, Rajagopal Raghunathan, and Vijay Mahajan (2007), “Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences,” Journal of Marketing Research, 44 (November), 702–714.
  4. Crowe, E.,and Higgins, E.T.(1997), “Regulatory Focus and Strategic Incilnations: Promotion and Prevention in Decision Making”, Organizational Behavior and Human Decision Processes, 69(Feb), 117-32
  5. Dhar, Ravi and Klaus Wertenbroch (2000), “Consumer Choice Between Hedonic and Utilitarian Goods,” Journal of Marketing Research, 37 (February), 60–71.
Times Cited (9) 〈TOP〉
  1. 邱瑋婷(2009)。共同設計之顧客價值對購買意願之影響。淡江大學國際貿易學系國際企業學碩士班學位論文。2009。1-73。 
  2. 鍾玉玲(2009)。網站形象、網購價值對網購滿意與網購忠誠之研究—以網購化妝品行為進行探討。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2009。1-97。 
  3. 林嘉惠(2011)。選擇或拒絕? 決策模式對資訊篩選的影響。臺中科技大學企業管理系事業經營碩士班學位論文。2011。1-53。 
  4. 郭高富(2006)。吊籃植物消費行為之研究。臺灣大學園藝學研究所學位論文。2006。1-83。 
  5. 邵靖惠(2004)。產品新增屬性之特質與產品典型性對消費者評價之影響。臺灣大學商學研究所學位論文。2004。1-61。 
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