Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 80 ) 〈TOP〉
  1. 朱文禎、陳哲賢(2007)。〈探討虛擬社群之知識分享行為:以線上遊戲社群為例〉,《電子商務研究》,第五卷,第一期,春季號:55-80。
  2. 李宜安(2010)。《互動電視(IPTV)加值服務之滿意度與忠誠度之關係研究》。國立政治大學傳播學院在職班碩士論文。
  3. 何宥緯(2011)。《服務品質、知覺價值與顧客滿意度、顧客忠誠度之關聯性研究-以網路購物品牌Lativ 國民服務為例》。國立政治大學傳播學院在職班碩士論文。
  4. 吳富傑(2010)。《企業利用FACEBOOK平台經營粉絲專頁社群之研究》。國立政治大學科技管理研究所碩士論文。
  5. 陳心怡(2009)。《求職網站使用動機、服務品質與滿意度之關係硏究》。國立政治大學管理碩士論文。
Times Cited (2) 〈TOP〉
  1. 楊雅雯(2014)。線上食譜使用動機、知覺價值、與使用者經驗之市場區隔研究:食譜社群網站與應用程式為例。高雄餐旅學院餐飲管理研究所學位論文。2014。1-99。 
  2. 倪韡秦(2016)。畢業製作粉絲專頁之品牌構面與使用者觀感分析。淡江大學大眾傳播學系碩士班學位論文。2016。1-135。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :