Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
    Reference ( 84 ) 〈TOP〉
    1. 1.Anderson, E.W. and Fornell, C., and Lehmann, D.R., (1994), Customer satisfaction, market share, and profitability: findings from Sweden, The Journal of Marketing, 53-66.
    2. 2.Avlonitis, G.J, Papastathopoulou, P.G., and Gounaris, S.P., (2001), An empirically-based typology of product innovativeness for new financial services: success and failure scenarios, Journal of Product Innovation Management, 18(5), 324-342.
    3. 3.Balach andra, R., and Friar, J.H., (1997), Factors for success in R&D projects and new product innovation: a contextual framework, IEEE Transactions on Engineering Management Vo1.44 NO.3, 276-287.
    4. 4.Barczak, G., (1995), New Product Strategy, Structure, Process and Performance in the Telecommunications Industry, Journal of Product Innovation management, 12(2), 224-234.
    5. 6.Birou, L.M., and Fawcett, S.E., (1994), Supplier Involvement in Integrated Product Development, International Journal of Physical Distribution & Logistics Management 24(5), 4-14.
    Times Cited (2) 〈TOP〉
    1. 劉淑惠(2008)。服務創新關鍵成功因素與經營績效之研究。政治大學經營管理碩士學程(EMBA)學位論文。2008。1-101。
    2. 李宜安(2009)。互動電視(IPTV)加值服務之滿意度與忠誠度之關係研究:以中華電信MOD「心靈開運網」算命服務為例。政治大學傳播學院碩士在職專班學位論文。2009。1-134。
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