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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 81 ) 〈TOP〉
  1. 報消費版新聞為?》。世新大學傳播研究所碩士?文。
    連結:
  2. 王毓莉(2005)。(初探運用「置入性?銷」從事菸害防制工作之研究〉。《中華傳播學會研討會?文》。台?:台灣大學,7月13-15日。
    連結:
  3. 林照真(2005a)。(「置入性行銷」:新聞與廣告倫理的雙重崩壞〉,《中華傳播學刊》,8: 27-40。
    連結:
  4. 陳炳宏(2005)。〈廣告商介入新聞產製之新聞廣告化現象:兼論置入性行銷與新聞專業自主〉,《中華傳播學刊》,8: 209-246。
    連結:
  5. 彭賢恩(2007)。《政治置入性?銷對新聞可信?之影響—以線上電子報為?》。國?交通大學傳播研究所碩士?文。
    連結:
Times Cited (2) 〈TOP〉
  1. 黃桂容(2012)。政府置入性行銷之研究:發展脈絡、規範歷程與政媒關係演變。臺灣師範大學大眾傳播研究所學位論文。2012。1-226。
  2. 陳冠穎(2012)。我國政府電視置入性行銷之界限。臺灣大學政治學研究所學位論文。2012。1-189。
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