* Airiti Library,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 104 ) 〈TOP〉
  1. 沈耀華(2006),「奢華,最賺錢」,商業周刊,946。
  2. 林欽榮(2002),「消費者行為」,台北市:揚智。
  3. 張雅然(2008),「新奢華主義之消費者行為研究-以可可產品」,東海大學食品科學研究所論文。
  4. 莊以君(2008),「高雄市巷弄餐廳消費者行為意圖之研究」,高雄餐旅學院餐旅管理研究所碩士論文。
  5. 陳佩汶(2006),「影響消費者選擇精品品牌之因素探討」,中央大學企業管理研究所碩士論文。
Times Cited (4) 〈TOP〉
  1. 林世倢(2013)。造形元素對大專生平價奢華手錶認知之影響。臺北科技大學創新設計研究所學位論文。2013。1-144。 
  2. 蔡如娟(2012)。遊客對奢華旅遊態度、產品要素與顧客價值影響關係之研究。高雄餐旅大學旅遊管理研究所在職專班學位論文。2012。1-76。 
  3. 林水金(2013)。大陸觀光客購物動機與知覺價值關係之研究。朝陽科技大學休閒事業管理系學位論文。2013。1-97。
  4. 廖銓譽(2017)。消費者透過自動販賣機購買鮮乳飲品之意願分析。中興大學農業經濟與行銷碩士學位學程學位論文。2017。1-59。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :