Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 90 ) 〈TOP〉
  1. 10.宋曉婷(2000)。台北市健康俱樂部會員轉換行為之研究。朝陽科技大學休閒事業管理系碩士論文。
  2. 11.吳淑鶯、詹琇如(2009)。實體與網路通路型態在消費者行為及滿意度關係上之影響效果—以女性保養品為例。顧客滿意學刊,5(1),149-174。
  3. 15.馬志豪(2011)。服務品質、顧客滿意度、轉換成本與轉換意圖之相關性研究-以產險業為例。樹德科技大學金融與風險管理系碩士論文。
  4. 21.楊凱迪(2011)。企業與品牌形象、服務品質、顧客滿意度、轉換成本與轉換意圖之相關性研究-以證券業為例。樹德科技大學金融與風險管理系碩士論文。
  5. 22.楊朝宗(1992)。國產小汽車消費者品牌轉換情形及其影響之研究。私立東海大學管理學研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 鄭涵栩(2016)。學校社工師工作壓力、同儕社會支持、與臉書社群使用行為 之相關研究。高雄醫學大學醫學社會學與社會工作學系碩士班學位論文。2016。1-110。
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