Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 53 ) 〈TOP〉
  1. 11. 徐思敏,「行動通訊服務市場機會及發展趨勢分析」,財團法人資訊工業策進會,pp .11- 32,民國85年6月。
  2. 2. Blattberg, R. C., Sen, S. K., ”Market Segmentation Market Segmentation Using Models of Multidimensional Purchasing Behavior”, Journal of Marketing, Vol.38, pp.17-28, Oct 1974.
  3. 5. Doyle, Peter, and Saunders, ”Marketing Segmention and Positioning in Specialized Industrial Marketing”, Journal of Marketing,Vol.49,p.27,Spring 1985.
  4. 7. Green, P.E., Kreiger. A. M., " Segmenting Markets with Conjoint Analysis", Journal of Marketing, Vol.55, pp.20-31, 1991.
  5. 11. Jayachandran, Gimeno, and Varadarajan, P. R., The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy, Journal of Marketing, Vol.63, pp.49-66, July 1999.
Times Cited (29) 〈TOP〉
  1. 陳清吉(2012)。生活型態與市場區隔之研究─以智慧型手機消費者為例。淡江大學國際企業學系碩士在職專班學位論文。2012。1-66。 
  2. 陳任智(2011)。智慧型手機之產品功能對消費者行為模式之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2011。1-97。 
  3. 張宇慈(2009)。有機農產品之市場區隔研究-以大台北地區為例。淡江大學企業管理學系碩士在職專班學位論文。2009。1-79。 
  4. 葉佳燕(2007)。應用資料探勘於電信產業市場區隔之研究。淡江大學管理科學研究所碩士班學位論文。2007。1-117。 
  5. 謝采汝(2005)。顧客基礎的品牌形象構面間之關係探討-以行動電話產業為例。淡江大學國際貿易學系國際企業學碩士班學位論文。2005。1-208。 
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