Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
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Reference ( 70 ) 〈TOP〉
  1. 方世杰及方世榮,「從交易成本與代理理論探討醫藥行銷通路—以行為規範與控制機制為調節變數」,管理評論,第二十一卷第三期:1-24頁,民國91年。
  2. 黃淑媛,「投機主義的前因和後果變數關係模式之建構」,國立成功大學企業管理研究所碩士論文,民國91年。
  3. 張國雄,「國際合資信任與關係承諾之影響因素與效果」,東海管理評論,第二卷第一期,25-46頁,民國89年。
  4. Andaleeb, S. S. “Dependence Relations and the Moderating Role of Trust Implications for Behavioral Intentions in Marketing Channels,” International Journal of Research in Marketing, Vol. 12, No. 2, pp. 157-172, 1995.
  5. Anderson, E., L. M. Lodish, and B. A. Weitz, “Resource Allocation Behavior in Conventional Channels.” Journal of Marketing Research, pp. 85-97, 1987.
Times Cited (5) 〈TOP〉
  1. 陳韋伶(2014)。台灣休閒農場關係行銷模型之研究。長榮大學企業管理研究所學位論文。2014。1-135。 
  2. 蔡靜怡(2015)。在交易成本下探討虛實整合和顧客價值的關係-以統一超商、淘寶為例。逢甲大學合作經濟暨社會事業經營學系學位論文。2015。1-63。 
  3. 陳威佐(2006)。關係連結與關係管理對關係品質的影響。成功大學企業管理學系學位論文。2006。1-75。
  4. 張鈞凱(2013)。資產專屬性對於代工廠商營運成效關聯性影響-以代工業務與自有品牌比較。中正大學企業管理學系學位論文。2013。1-106。
  5. 陳亭瑜(2013)。以關係生命週期觀點探討組織間關係之特性與治理機制。成功大學企業管理學系學位論文。2013。1-93。
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