Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 47 ) 〈TOP〉
  1. 李靜芳(2001),《網站類型與線上經營模式之關係》靜宜大學資訊管理學系碩士論文
  2. American Marketing Association,URL:http://www.marketingpower.com/
  3. Anthony, G. G. and Leavitt, C. (1984),“Audience Involvement in Advertising: Four Levels”,Journal of Consumer Research, Vol. 11, p581-592.
  4. Bowen, L. and Chaffer, S. H. (1974). “Product Involvement and Pertinent Advertising Appeals”,Journalism Quarterly, Vol. 51.
  5. Freedman, J. L. (1964),“Involvement, Discrepancy and Change”,Journal of Abnormal and Social Psychology, Vol. 68, p290-295.
Times Cited (5) 〈TOP〉
  1. 戴秀芳(2007)。女性消費者美妝網站之購物行為研究。淡江大學統計學系碩士班學位論文。2007。1-96。 
  2. 林淑惠(2005)。網路購物消費者之價格敏感度研究。淡江大學管理科學研究所碩士班學位論文。2005。1-97。 
  3. 陳瑞珠(2006)。替代能源消費意願影響因素之研究。亞洲大學經營管理研究所學位論文。2006。1-97。
  4. 李錦玫(2011)。網路商店促銷廣告對消費者購買意願影響之研究─以嬰童用品為例。臺灣師範大學圖文傳播學系在職進修碩士班學位論文。2011。1-156。
  5. 黃智宏(2011)。創新部落格文章使用行為之研究。中原大學資訊管理研究所學位論文。2011。1-71。
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