Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 121 ) 〈TOP〉
  1. 7.吳肇銘(2004),「以網站體驗觀點探討影響網站忠誠度之因素-以手機網站為例」,資管評論,第十三期,pp.277-247.
  2. 10.洪世章(2001),「網際空間內創新型態、形成與信任機制之探討」,國立清華大學科技管理研究所碩士論文
  3. 15.陳進成(2003),「電子商務顧客價值、滿意度與忠誠度之研究-以電子商店為例」,中原大學資訊管理研究所碩士論文。
  4. 17.陳惠敏(2004),「線上財務服務持續採用意向之研究─網站信任之中介效果」,私立中原大學資訊管理研究所碩士論文。
  5. 2.Amoako-Gyampah, K. and Salam, A.F. (2004), “An Extension of The Technology Acceptance Model in an ERP Implementation Environment, ” Information & Management, 41, pp.731-745.
Times Cited (27) 〈TOP〉
  1. 薛尉廷(2013)。以科技接受模型、認知價值以及人格特質對線上訂閱型音樂服務購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-72。 
  2. 吳明鳳(2010)。台灣地區網路消費者購物決策因素研究 ─以社會及心理學取向。淡江大學大眾傳播學系碩士班學位論文。2010。1-142。 
  3. 胡志光(2015)。消費者對網路購物行銷策略與網路購物消費行為的認知差異實證研究-以家樂福為例。成功大學高階管理碩士在職專班(EMBA)學位論文。2015。1-91。 
  4. 簡婉茹(2012)。知覺價格、品牌印象、信任、知覺品質與知覺價值對於消費者網路訂房意願的影響。成功大學統計學系學位論文。2012。1-80。 
  5. 柯燕茹(2011)。智慧型手機行動銀行消費者使用行為意圖研究─以理性行為理論及科技接受模型觀點。成功大學高階管理碩士在職專班(EMBA)學位論文。2011。1-111。 
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