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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 104 ) 〈TOP〉
  1. 3. 丁昭尤(2009),體驗行銷、體驗價值、觀光意象、遊客滿意度與忠誠度關係之研究—以台東青山休閒農場為例。國立台東大學環境經濟資訊管理所碩士在職專班碩士論文。
  2. 4. 王世澤(2003),體驗行銷:模型發展與實務驗證。國立中央大學企業管理研究所碩士論文。
  3. 13.巫旻樺(2010),百年糕餅產業成長歷程之研究─以舊振南餅店為例,國立高雄餐旅大學台灣飲食文化產業研究所碩士論文
  4. 14.李君如、陳俞伶(2009a)。「觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究~以白蘭氏觀光工廠為例」。顧客滿意學刊,5(1),頁93-120。
  5. 15.李君如、陳俞伶(2009b)。觀光工廠遊客滿意度模式之實證研究-以改館前後的白蘭氏健康博物館為例。健康管理學刊,7(1),21-43。
Times Cited (6) 〈TOP〉
  1. 吳翊菱(2015)。台灣糕餅業品牌國際精品化之研究-以微熱山丘為例。淡江大學國際企業學系碩士班學位論文。2015。1-148。 
  2. 邱靖婷(2014)。體驗行銷對顧客滿意度與顧客忠誠度影響之研究─以C人壽保險公司服務中心為例。淡江大學保險學系保險經營碩士在職專班學位論文。2014。1-60。 
  3. 楊士弦(2013)。觀光工廠遊客體驗、品牌態度與購買意願關係之研究-以白蘭氏健康博物館為例。朝陽科技大學休閒事業管理系學位論文。2013。1-74。
  4. 洪國華(2015)。農業體驗活動與體驗價值之關係研究-以台中葵海農場為例。虎尾科技大學休閒遊憩研究所學位論文。2015。1-201。
  5. 李怡嫻(2016)。DIY活動體驗價值、品牌權益與重遊意願關係之研究-以菓風小舖雲林縣「菓風巧克力工房」為例。虎尾科技大學企業管理系經營管理碩士在職專班學位論文。2016。1-100。
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