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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 423 ) 〈TOP〉
  1. 程紹同:《第五促銷元素:運動贊助行銷新風潮》,(台北:滾石文化,2001年)。
  2. Michael E. Porter原著,李明軒、邱如美:《國家競爭優勢(上)》 (The Competitive Advantage of Nations), (台北市:天下文化,1996年3月)。
  3. Michael E. Porter原著,李明軒、邱如美:《國家競爭優勢(下)》 (The Competitive Advantage of Nations), (台北市:天下文化,1996年3月)。
  4. Michael E. Porter原著,周旭華:《競爭策略—產業環境及競爭者分析》 (Competitive Strategy— Techniques for Analyzing Industries and Competitors), (台北市:天下文化,2006年3月15日)。
  5. 詹姆斯.坎頓(James Canton)原著,杜默、張麗瓊、周靈芝和吳家恆:《超限未來的十大趨勢》(The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10, and 20 Years)(台北市:遠流出版社,2007年5月1日)。
Times Cited (1) 〈TOP〉
  1. 陳韋達(2015)。台灣電子競技公司經營策略之研究-以台灣競舞娛樂公司為例。中山大學企業管理學系研究所學位論文。2015。1-78。
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