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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 73 ) 〈TOP〉
  1. [1] 方世榮, & 黃美卿. (2001). 銀行業關係價值--忠誠度模式之實證研究. 輔仁管理評論, 8(2), Page.46-70.
  2. [2] 王作成, & 何曉群. (2004). 揭開顧客滿意度的神秘面紗. 市場研究, 9, Page.6-7.
  3. [3] 交通部觀光局. (105.01). 「台灣觀巴」工作計畫. 中華民國(臺灣)交通部觀光局.
  4. [4] 施依廷. (2017). 顧客購買廉價航空額外付費服務的價格意識、知覺價值、顧客滿意度與行為意圖之研究. 未出版碩士論文, 中國文化大學.
  5. [5] 范彩菱. (2011). 顧客對旅遊網站內容的信任與知覺價值對其購買意願與推薦意願影響之探討. 碩士, 交通大學經營管理研究所.
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