近年來,由於政府的推廣和民間的重視,文化創意產業越來越興盛,許多觀光景點也主打文化創意商品的紀念品販售,但真正販售地區性的文創商品是少之又少,而大部分的商品品質和設計都使人感到失望,提升地區性文創商品的價值,可以從改變商品設計與材質開始。 本研究以文獻探討方式找出最符合設計之「複合媒材工藝」與「文化創意設計」的兩種加值型設計方法,再用層級分析法(AHP)分析其流程階段的權重,並整合出「地區性複合媒材工藝設計開發程序」,將此程序導入日月潭文化創意工藝伴手禮創作當中,藉由實務操作驗證「地區性複合媒材工藝設計開發程序」。 研究成果為作品「山萌」、「踏水」、「湖納」和「白鹿跳潭」之外,還有山萌的延伸作品「小山萌」。在實務上會有許多狀況發生,此流程「地區性複合媒材工藝設計開發程序」大致上符合實際流程,可作為開發地區性複合媒材工藝產品的一項參考。
In resent years, cultural and creative industry is getting more prosperous under the support from Government and some private institutions. Thousands of cultural and creative products are sold as souvenir in the tourist spots in Taiwan. However, most of them are not featured of local characteristics but Taiwan general characteristics. Besides, some of the design and qualities are thought immature and could be more improved. To raise the value of cultural and creative products, what we can do is making effort on product design and material. This research is trying to figure out two multiple design methods that meet design, multiple material craft, cultural and creative the most. AHP is used to analyze the importance of every stage in the whole process. Finally, we find a best process for regional cultural and creative product development. One case called "Sun Moon Lake of cultural and creative craft Gifts " is mentioned in this thesis to test and verify the process.