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摘要
The government's reform of the national pension plan and the amendment of the long-term care system is affecting the business of senior homes. The number of residents at Chang Gung Health and Culture Village (CGHCV) declined in 2016, after a 10-year stable growth period from 2005. Despite the deteriorating external environment, CGHCV plans to open a new large facility in the near future. Shin-Yei Dai, the new director of CGHCV appointed in January 2017 is tasked with determining a business strategy that will keep existing residents, ensure residents who left return, and develop a new market.
參考文獻
Chang Gung Health and Culture Village (2018), “About Us,” (accessed February 3, 2018), [available at: http://www1.cgmh.org.tw/cgv/]
Chinatrust Commercial Bank (2018), “2018 The Taiwan High Net Worth Individual Financial Report,” (accessed October 3, 2018), [available at: https://www.ctbcbank.com/tw/html/201802/NB2018012203-28]
Construction and Planning Agency, Ministry of the Interior (2008), “The Integrated Resident Policy and the Introduction of the Housing Act,” Journal of the Development of Social Community, 121 (March), 14-25
Da-Long Senior Home (2018), “About Us,” (accessed July 15, 2018) , [available at: http://www.cthyh.org.tw/?aid=52&pid=134&iid=1]
Evergreen Community (2018), “Application Procedure,” (accessed June 30, 2018) ,[available at: http://www.egv.org.tw/]。