讓我們彼此更貼近－共享家庭App行銷企劃之研究

因應台灣人口的逐漸老化，政府積極推廣青銀共居，但因為沒有一個很好的機制，造成推動的成效不彰。「共享家庭」App運用目前已非常普及的智慧型手機做為載具，藉由創新的數位經濟平台，重新塑造針對C2C使用者之服務的買賣結構和經濟價值。「共享家庭」App希望利用步驟式選單，讓老年房東與年輕房客都能找到理想的房東或房客。再結合創新的「時間銀行」，以雙向提領模式的互惠方式，讓雙方經由勞務與租屋的交換來達到供需平衡。未來，本研究希望將這個平台推廣到其他需要以勞務換取物資的交換活動上，以避免某些以金錢給付會造成弊端的事件發生。

關鍵字

時間銀行；數位經濟平台；共享經濟；銀髮族；青銀共居

並列摘要

In response to the gradual aging of Taiwan's population, the government actively promotes seniors to co-house with younger generations. But the results of this promotion are not good because there is no good mechanism. The ＂Shared Family＂ App uses smart phones that are now very popular as devices to reshape the buying and selling structure and economic value of C2C users' services through an innovative digital economy platform. The ＂Shared Family＂ App intends to use the step-by-step menu to allow both an elderly landlord and a young tenant to find the ideal landlord or tenant. Combined with the innovative ＂time bank＂, the two-way deviating model of reciprocal means, so that the two sides may exchange through the exchange of labor for rent to achieve a balance between supply and demand. In the future, this study intends to extend this platform to other exchange activities that allow the exchange labor services for materials to avoid certain incidents that money payments will cause malpractice.