民國98年行政院開始重點規劃推動「六大新興產業」之一涵蓋「觀光」產業之後,交通部觀光局於98年至103年推動「觀光拔尖領航方案」以落實臺灣觀光產業蓬勃發展,「發展國際觀光,提升國內旅遊品質,增加外匯收入」為理念目標, 「台灣好行(景點接駁)旅遊服務計畫」則為創造觀光景點無縫隙旅遊資訊及接駁服務的執行計畫。 台灣好行的搭乘遊客從99年4月正式啟動至今累計超過1,230萬人次,而各年度總搭乘人次從99年的76萬人次至104年的335萬人次,每年都有持續的成長。 本研究藉由利益關係者的深入訪談,以了解計畫推行後推動單位、執行單位、潛在使用族群以及未使用族群對於「台灣好行」的計畫內容、計畫目標以及計畫優劣,了解程度以及感受程度整理、探討後提出建議與結論,以期台灣好行品牌成為台灣卓越的指標性標竿。
After 2009 the Republic of China Executive Yuan began to focus on planning and promoting the "6- Emerging Industries" cover one "tourism" industry, the Tourism Bureau to promote the "Excellent tourism pilot program" in 2009 to 2014 for the implementation of Taiwan's tourism industry is flourishing, " the development of international tourism, domestic tourism to enhance quality and increase foreign exchange earnings, "for the idea of the goal, 「Taiwan Easy Go (Attractions connection) Tourism Services Scheme」 was to create a seamless travel information sightseeing and feeder services implementation plan. 「Taiwan Easy Go」 to take visitors from April 2010 officially launched so far accumulated more than 12.3 million passengers, while the total annual take for each person from 2010 to 76 million passengers to 2015 years of 335 million people. The study by depth interviews with stakeholders in order to understand the plan after the implementation of push units, implementation units, as well as the potential use of unused ethnic groups for " Taiwan Easy Go " plan content, the merits of project goals and plans, learn the extent and degree of finishing feel, after explore recommendations and conclusions, to become Taiwa「Taiwan Easy Go」of brand excellence.