- 期刊
全球化下的城市競爭策略
Competitive Strategies for Cities under Glocalization
摘要
全球在地化促進城市更加速開放變革，使城市成為國家發展的推動力量。全球在地化對城市的發展帶來挑戰，而全球治理卻為城市帶來機會。城市若能經由有效的治理，強化其領航的角色和能力，轉變成為各個網絡的重要節點，發揮協調、整合、領航的功能，將成功地轉型為「全球城市」。 城市提升競爭力是多元面向與科際整合，地方政府必須妥善運用城市的優勢和機會，採取「全球性思考、在地化行動」為主軸的策略思考，建立「全球架構」下的人力資本發展方案，建構「城市發展指標」，活化城市治理機能，把握文化的發展動向，創造市民優質的生活品質與激發潛力，將城市文化的進步反映、融會和固化於城市景觀、產業傳統、社會網路、個人技能等方面，透過城市行銷使城市更具吸引力，讓「更美的城市帶來更多工作」的思維，取代了以往「更多工作創造更美的城市」。
並列摘要
Glocalization accelerates the process of opening up and innovation in cities. Cities have become the driving force behind national development. Glocalization brings new challenges to cities' development while global governance brings new opportunities for cities. A city could transform into a ”global city” successfully by enhancing its role and capability in leading the country through effective governance, becoming the key node of various network, and fully exhibiting its function of coordinating, integrating and leading national developments. Increasing a city's competitiveness includes many aspects and requires technological integration. Local government must exploit the city's strengths and opportunities and adopt the strategic thinking of ”think globally and act locally” to create a human resources development plan under a ”global structure” and establish ”city development indicators”. Local government must also rejuvenate the city's governance function, steer the direction of cultural development, and create a high quality living environment for our citizens and develop the full potential of our citizens. The cultural progress of the city must be reflected, integrated and blended into the city's scene, traditional industries, society and personal skills. With the use of city marketing strategies, cities will become more attractive and the perception of ”the more attractive a city becomes, the more employment it will generate” will replace the previous perception of ”increased job opportunities will make the city more attractive”.