- 期刊
青年農民推廣策略探討－以臺灣農業試驗／改良場所之推廣為例
Analysis of Young Farmers Extension Strategies: The Case of the Taiwan Agricultural Experiment/ District Agricultural Research and Extension Station
摘要
青農是農業發展的重要人力資源，如何強化青農的產銷經營能力，以促進農業的競爭力已成為一項重要課題。本研究目的為分析現階段青農的農業推廣需求及探討農業試驗改良場的可行青農推廣策略。研究方法以二階段方式蒐集資料，階段一資料取自102年度中國生產力中心「青年返鄉從農在地經營輔導示範計畫」的報告書進行後設研究，依據蕭崑杉所提之農業推廣理論架構，針對青農產生之經營問題及診斷輔導的內涵連結歸類於四項不同層次之知識概念，並重新將資料內容進行分類編碼整理；階段二利用問卷調查，訪問農政單位之青農推廣計畫業務主辦人員，並配合既有文獻和研究報告，進行綜合整理和分析。研究結果顯示，目前青農面臨生產技術、農場經營管理和行銷推廣等三大問題，而青農在推廣需求上，較需要的是認識喚醒與知識創造等兩種層次的協助，在執行推廣協助時，又以偏向與企業組織和大專院校合作辦理。未來農業試驗／改良場所推廣工作系統應依認識喚醒、知識創造、問題解決、才能精熟之順序來提供推廣協助，其中更可由農業試驗／改良場所擴大與企業組織、大專院校、農會以及民間推廣團體的合作，來強化對青農農業推廣的綜合效果。
並列摘要
Young farmers are an important human resource for the industrial development of agriculture. However, how to improve and enhance the young farmers' competitiveness has received little research. This study analyzes what the demands are and how to prepare a suitable strategy for young farmers in an agricultural extension to be developed by government research and extension institutes. The analytical data was taken from the annual report ＂The young farmer return to rural area into agricultural management and counseling demonstration project＂ provided by the China Productivity Center in 2013. The four levels of knowledge concepts were based on the theoretical framework of the proposed agricultural extension from Kun-Sun Shiao. The second data set from this report is used to classify and re-code-in for the first stage. The second stage used questionnaires distributed to 15 government extension agents who were responsible for agricultural extension affairs to achieve a two-step data collection for statistics along with a literature review. In conclusion, the study found that young farmers were facing three main problems:production technology, farm management and marketing. The main requirements for young farmers in agricultural extension from Taiwan agricultural research and extension institutes' support could be divided into two main categories, i.e. knowledge awakeness and knowledge innovation. These especially favored cooperation with enterprises and universities. In addition, government institutes should also collaborate with existing farmer's associations and civil societies to offer young farmers more assistance in the two additional categories of problem-solving and talent mastery in order to strengthen the synergistic effect on agricultural extension.