- 期刊
在地導遊服務（Airbnb Trips）對導遊業之衝擊與我國法令之因應
The Impact of Airbnb Trips Service on Tour Guide Business and the Legal Response to It
摘要
房屋短租平臺Airbnb日前推出一項新的旅遊服務平臺Trips，可以讓當地房東申請成為「在地達人」，並可自行制定在地特色行程邀請遊客共同參與。這樣的服務平臺提供遊客深度探訪一般旅遊書上未曾出現的當地人文風景，旅客得以經由在地達人的推薦發掘僅有當地人方能知悉的旅遊資源，也使得旅客間得以進行社交交流，而房東與房客間的關係亦更為緊密。然而，依據我國導遊人員管理規則及發展觀光條例等規範，導遊人員須受旅行業之僱用、指派或受政府機關、團體之招請，始得執行導遊業務；沒有導遊證照而執行接待或引導來本國觀光旅客旅遊業務而收取報酬之房東，將會受到處罰，而將來必定會隨著糾紛的增多而受到政府的監管。本文自檢視導遊、領團人員及導覽人員在我國法令及實務運作的差異所在出發，並進一步就我國導遊業的法令規範現況分析導遊人員管理規則及發展觀光條例等相關規範，最後針對Airbnb Trips服務推出後的可能爭議提出在我國法令上及民宿業者的可能因應方式。
並列摘要
Accommodation service provider Airbnb has launched a new platform called ＂Trips＂ which allows travelers participating handcrafted activities designed and led by local experts, especially by those Minsu owners of Airbnb. The platform provides travelers with＂insider guides＂ that include recommendations that wouldn’t appear in most guidebooks or other tourist resources. Trips will enable travelers to discover things that only locals know about via personal recommendations and socialize with other travelers and locals at various events. However, according to Regulations Governing Tour Guides in Taiwan, Tour guides may engage in tour guiding only when hired or assigned to do so by a travel agency or employed to do so by a government agency or institution. Therefore, those Minsu owners of Airbnb without tour guide license executing the receiving or guiding of travelers on their journey in Taiwan for remuneration will face punishment of fi ne under Act for the Development of Tourism. This thesis set forth possible solutions for Minsu owners and legal response to Airbnb Trips Service by analyzing laws and regulations related to tour guide business in Taiwan, such as Act for the Development of Tourism and Regulations Governing Tour Guides and, further, examining the difference among Tour Guides, Service Personnel to Accompany Tour Groups, and Professional Guides.