- 期刊
博物館發展文化創意產業之關鍵成功因素
The Critical Success Factors for Museums to Develop Cultural and Creative Industries
摘要
博物館發展商務及連結產業，蔚為當前世界性的趨勢；臺灣的博物館如何掌握發展相關產業的成功關鍵，是值得研究的重要議題。本文旨在探討博物館發展文化創意產業的關鍵成功因素及其相對重要程度。研究範圍限於藝術人文類的臺灣公立博物館。主要運用三回合的德懷術以及層級分析方法，調查30位專家的意見。根據研究結果，本研究建構出提供臺灣博物館發展文化創意產業關鍵成功因素及權重的層級體系，其中包括四個構面、13個準則與60個細項。所有構面中，以「顧客服務」為最重要，「學習創新」為第二重要，「財務管理」則列居末位。在所有準則中，以「強化館員的文創業務知能」為最重要。整體而言，人才培育與進用是博物館發展文化創意產業極為重要的關鍵成功因素。最後，本研究並對博物館及相關教育單位等提出建議。
並列摘要
It is a secular trend that museums become commercial by extending into the business world and connecting with private sectors. How the museums in Taiwan can identify and develop the relevant key success factors is a topic that deserves academic attention. This paper aims to explore the pertinent key success factors and determine their relative weights for museums to make inroads into the cultural and creative industry. The research scope is limited to public museums in Taiwan dedicated to art and humanity. The author applies the three-round Delphi technique and Analytic Hierarchy Process (AHP) by consulting 30 experts. Based on the surveyed results, this paper constructs the list of key success factors and determines the relative weights in the hierarchy for Taiwanese museums to enter the cultural and creative industry. A total of four dimensions, 13 criteria and 60 items are established. Among all the dimensions, customer services are the most important, followed by learning & innovation. Financial management is considered the least relevant. Among all the criteria, the enhancement of staff competences in the cultural and creative industry is rated as the most important. In general, talent development and recruitment are critical to the success of any museum planning to enter the cultural and creative industry. Finally, this paper presents its suggestions to decision-makers in museums and educational authorities.