從“土台客”到“台客”：台客文化的敘事分析

From "Local Taiker" to "Taiker": The Narrative Analysis of Taiker Culture

廖經庭(Ching-Ting Liao)

《研究與動態》 15期 (2007/01) Pp. 35-72

摘要

「台客」是近年來才逐漸發展出來的一種台灣本土性文化，在演藝人員、電視節目與新聞媒體的隨波推瀾之下，「台客」這個詞彙激盪出許多的意義與討論，有人認為「台客」文化即是「夢」與「拚」，為了夢想而拚命，這就是台灣人的精神。也有一些人認為「台客」就是指很沒有氣質、很俗。對於「台客」的說法正反都有，而「台客」文化所代表的意涵究竟為何？其實已很許多專家學者予以討論了，本文將不回答「台客」文化為何？而是從新聞媒體的報導中，整理、分析新聞媒體對於「台客」文化的討論，進而從集體記憶與建構論的概念出發，思考「台客」文化所出現的社會意涵，並指陳出「台客」文化出現對台灣社會的意義與重要性。

關鍵字

台客 ； 集體記憶 ； 媒體建構 ； 敘事分析

並列摘要

”Taiker” what is a kind of Taiwan local culture in the past few years, gradually developed by the artists, the television programs and the news media guide, ”Taiker”, this glossary caused many significances and the discussions. Some people thought ”Taiker” culture was ”the dream” and ”struggles”, for dream for risked death, this was the Taiwan people's spirit. There are also some people to thought ”Taiker” is referring who does not have the temperament, to be very vulgar. There have many views about regarding ”Taiker”, but what meaning is the ”Taiker” culture represents? Actually, there are many experts discussed about the topic, so this article won't reply what is ”Taiker” culture? But to analyze and to marshal the discussion in news media of ”Taiker” culture from the news media report, and then to ponder the society significance of ”Taiker” culture from the discussion of the construction of collective memory and constructivism, and points out the significance and the importance to Taiwan society when ”Taiker”
culture appears.

並列關鍵字

Taiker ； collective memory ； media construction ； narrative analysis