孫子兵法之策略管理意涵

Strategic Management Implications of the Art of War

楊輝南(Huei-Nan Yang)

《建國科大學報》 29卷4期 (2010/07) Pp. 37-58

https://doi.org/10.6995/JCTU.201007.0037

摘要

從結構主義角度觀之，兵家思想正如道家、儒家、法家思想，構成華人文化之深層結構，華人社會流傳的計策行動大多是由兵家「虛／實」或「剛／柔」之對立中，辯證性衍變而來。
在春秋時代，吳國名將孫武編著《孫子兵法》13篇，其細緻的觀察與縝密的思維，使該書成為東西方策略管理之經典，其無遠弗屆之影響力，不曾因時空藩籬而褪色，更跨越軍事範疇而被軍、政、商界奉為寶典。本研究旨在經由探討《孫子兵法》13篇之內涵與相關文獻，詮釋《孫子兵法》之策略管理意含，並彙整《孫子兵法》之策略管理模型，進而推演出6個相關研究命題，及提出6個實務意涵，做為後續研究與企業經營者之參考。

關鍵字

孫子兵法 ； 策略管理

並列摘要

From the perfective of structuralism, thought of Military School, like that of Confucianism, constitutes the deep structure of Chinese culture. The notions of ”virtual or real” and ”hard or soft” represented in the Military School develop the majority of strategies in Chinese society.
The Art of War was composed by Sun Tzu, a great general in Chinese history, in Zhou dynasty. This book constitutes 13 chapters and it is quite influential all over the world because of the author's acute observation and careful thinking. The Art of War not only is a military classic, but has long been applied to the fields of strategic management, politics and business. The present study aims to identify the strategic management implications presented in the Art of War and further explore its strategic management model. Six research propositions and six practical implications are also suggested for future study.

並列關鍵字

the Art of War ； strategic management