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臺灣運動產業發展趨勢的貫時性分析

Longitudinal Analysis of Development Trends of Sports Industry in Taiwan

Abstracts


目的:本研究旨在針對臺灣運動產業的發展趨勢變動情形。方法:透過貫時性及曲線估計針對依據行政院主計總處統計臺灣地區「家庭收支調查」中的「休閒、文化及教育消費」的消費支出中的分類細項衡量指標進行資料分析。結果:臺灣運動產業發展自1990至2010年呈現先升後衰的發展趨勢。結論:臺灣運動產業發展自1990年至2010年呈現倒U字形的發展,長期來看,未來若在政府政策的支持下則有可能呈現N字形的發展趨勢。

Keywords

家庭收支調查 趨勢

Parallel abstracts


Purpose: The purposes of this study explored the development trends of sports industry in Taiwan. Methods: The longitudinal analysis and curve estimate were conducted to investigate the indicators of leisure, cultural, and educational consumptions of ”Family Income and Expenditure Survey” from Directorate-General of Budget, Accounting and Statistics, Executive Yuan (DGBAS) in Taiwan. Results: Development trend of sport industry in Taiwan had grown first and declined afterward from 1990 to 2010. Conclusions: The results found that the development of the sports industry in Taiwan had showed an inverted U-shaped from 1990 to 2010. In the long run, the future trends might present as an N-shaped curve in the support of the government policy.

References


王宗吉、洪煌佳、張世嫈(2007)。臺灣運動產業發展的社會過程研究。運動文化研究,3, 85-107。
林房儹 (2003)。運動產業分類與四P 模型之探討。臺灣體育運動管理季刊,2,1-13。
薛承泰 (2008)。臺灣地區兒少貧窮:1991-2005 年的趨勢研究。臺灣社會學刊,40,89-130。
Meek, A. (1997). An estimate of the size and supported economic activity of the sports industry in the United States. Sport Marketing Quarterly, 6(4), 15-21.
Milano, M. & Chelladurai, P. (2011). Gross domestic sport product: The size of the sport industry in the United States. Journal of Sport Management, 25, 24-35.

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