- 學位論文
IC通路產業的併購風潮中組織整合的探討－以大聯大投控集團之品佳(股)公司為例
Organization integration in the M&A boom of IC industry – Silicon Application Corporation of WPG Group as a case
摘要
企業的成長有內部成長與外部成長兩種方式。當所處產業面臨成熟期或衰退期，為求分散產業風險，企業或是開始將觸角延伸至其他業種來分散產業風險；或是為求競爭力之提升而去研發特定技術，或是去經營特定通路…等；當用盡推的策略或拉的策略而市場始終擴增有限時，此時靠內部成長似乎是行不通的，甚至在競爭壓力下顯得緩不濟急時，採取外部成長策略將會是另一有效可行的方式，因此併購就成為企業追求外部成長的方式之一。 然而從文獻的探討中發現併購案的成功與否，關鍵在於完成併購案後的組織整合。London(1990)指出，企業併購中有1/2~1/3的失敗，是在整合時員工無法互相了解而造成企業文化的衝突，此為企業併購失敗最主要的原因。是故，如何執行好併購交易完成後組織的合併，應是併購案進行中相當重要的任務。 本研究旨在探討組織整合中的成功模式，希望藉由大聯大投控集團之品佳股份有限公司為研究個案，透過個案訪談的方式來了解大聯大投控集團成功的併購模式，以此提供業界不同的併購思考方向。 本研究採個案研究法，經由文獻探討、產業資料收集及個案訪談後，彙整結論如下： 一、台灣IC通路產業未來的趨勢將趨向於「大者恆大」 二、本研究個案的併購動機為「為追求規模經濟利益」、「為提高市場佔有率」、「追求企 業成長」、「為提昇管理績效」、「合併互補性的資源」、「增加對供應商的議價能力」及「取得合作夥伴」。 三、本研究個案採異於傳統併購整合模式的「控股式」併購
並列摘要
The expansion of enterprise has two types – internal and external. When in the phase of maturity or decline, companies start their process of diversification into another industry in order to reduce the risk of putting all eggs in one basket; Else, to improve their competitiveness through technical innovation or specific channel operation. That is to say, when the market share meets its limit, internal expansion strategy will not work anymore – which means that external expansion strategy would be a more practical solution. As a result, M&A became a popular way of pursuing external expansion However, according to former research literatures, we discovered that the key of a successful M&A, is the integration of organization after the M&A. London (1990) pointed out that, 1/2 to 1/3 of M&A failures are due to the insufficiency of mutual understanding among employees, which brings conflicts of business culture. Thus, the issue of integration and consolidation of organization after M&A should be considered deliberately. This research aims to probe into the model of successful organization integration. Through the case of Silicon Application Corporation under WPG Group, we applied interview method to analyze its M&A model, trying to offer distinct M&A ideas. This research applied case-study method. Following as the conclusion of previous literatures reviewing, industrial data collecting and interviewing： 1. The trend of future Taiwan IC channel industry – The stronger will always be the winner. 2. The motivation of M&A in this case are, obtaining economy of scale, lifting up market share, pursuing growth, enhancing management proficiency, attaining complementary resources, improving bargain power toward suppliers and acquiring partners. 3.This research focused on M&A through holding stocks, instead of conventional M&A model.