影響國內中小企業採用商業智慧系統之關鍵因素

Critical Factors Influencing Business Intelligence System Adoption in Small and Medium-Sized Enterprises

王偉林(Wang, WeiLing)

指導教授 ： 洪新原

國立中正大學/管理學院/資訊管理學系/碩士(2013年)

摘要

台灣經濟發展過程中，中小企業一直扮演著相當重要的角色，根據經濟部中小企業處出版的2011年度「中小企業白皮書」指出，2010年台灣中小企業共計124萬7千多家，佔了全國所有企業的97.68%。台灣中小企業本身的資源有限，卻得在外部壓力及瞬息萬變的市場環境下，面臨新的挑戰。企業想要在競爭激烈的市場永續經營甚至於日益成長，需要憑藉著正確的決策和即時的反應。商業智慧系統能為企業提供一個機會來改進其效率和效能，甚至贏得競爭優勢。然而，我們至今對於國內中小企業採用商業智慧系統的關鍵因素仍不甚瞭解。

因此，本研究參考Thong（1999）的研究，並彙整過去相關的研究文獻，發展出影響國內中小企業採用商業智慧系統之研究模式。此模式使用「組織構面」、「CEO構面」、「環境構面」及「資訊系統特性構面」等四個構面來探討影響國內中小企業採用商業智慧系統之關鍵因素。本研究共發出500份問卷，實際有效問卷為103 份，有效回收率為20.6%。研究結果顯示，「組織規模」、「員工的資訊能力」、「CEO對資訊科技的態度」、「環境不確定性」、「相對優勢」、「資訊系統整合程度」、「即時性」是影響國內中小企業採用商業智慧系統之關鍵因素。

關鍵字

商業智慧系統 ； 中小企業 ； 資訊系統採用 ； 實證研究

並列摘要

Small and medium-sized enterprises (SMEs) play a critical role in the Taiwan economy. According to the 2011 annual statistics of Ministry of Economic Affair,　there were 124.7 billions SMEs in 2010. That is, around ninety-eight percent of businesses were SMEs in Taiwan. SMEs have rather limited resources, and also frequently face new challenges in the current market. Business Intelligent systems (BIS) provide an opportunity for SMEs to improve their efficiency and effectiveness, and even gain the competitive advantage. However, it still lacks of an understanding of critical factors influencing BIS adoption in SMEs.

In this study, we adapted from Thong (1999) to develop an integrated model to examine the critical factors influencing BIS adoption in SMEs. Variables from four constructs including organizational characteristics, decision-maker characteristics, environmental characteristics, and BIS characteristics, are selected. A survey of Taiwanese SMEs was conducted. Five hundred questionnaires were distributed and one hundred and three usable responses were collected. The response rate approximates 20.6%. The analytical results indicated that firm size, employees' IT skills, CEO attitude towards IT adoption, environmental uncertainty, relative advantage, system integration, and instantaneity are important determinants of BIS adoption in SMEs.

並列關鍵字

Business intelligence system ； Small- and medium-sized enterprises ； Information system adoption ； Empirical study

參考文獻

1.洪新原、孫敏育、洪萬富 (2002)。統計分析技術在國內資訊管理研究的使用調查－主要期刊論文之內容分析，資訊管理學報，8(2)，1-22。

1.Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204-215.

2.Aladwani, A. M. (2002). An integrated performance model of information systems projects. Journal of Management Information Systems, 19(1), 185-210.

4.Bailey, J. E., & Pearson, S. W. (1983). Development of a tool for measuring and analyzing computer user satisfaction. Management Science, 29(5), 530-545.

5.Bang, N. J., Kyeong, S. H., & Myung, J. L. (2006). Determining factors for the adoption of e-business: The case of SMEs in korea. Applied Economics, 38(16), 1905-1916.