鄉村旅遊的鄉村性論述

Discourses on the Rurality of Rural Tourism

陳玠廷(Jie-Ting Chen) ； 蕭崑杉(Kun-Sun Shiao)

《農業推廣學報》 27期 (2010/07) Pp. 21-46

https://doi.org/10.29788/RAES.201007.0002

摘要

本文旨在探討當前臺灣鄉村旅遊的理念發展，認為鄉村旅遊乃一類具獨特性之旅遊型式：除了發生在鄉村地區外，必須在活動內容上凸顯描述鄉村之鄉村性特徵，以此表現鄉村旅遊和他類旅遊型式的區隔。基於上述觀點，本文的討論以「鄉村性」為主軸。除了透過西方相關文獻的回顧，提出鄉村旅遊的概念架構外，亦以國內政策、學術兩觀點對鄉村旅遊的討論為分析文本，採取概念分析的研究取徑，從概念上討論國內鄉村旅遊所產生「鄉村性表徵模糊」及「鄉村性論述競奪」的發展困境。最後，本文認為鄉村旅遊應在永續發展的前提下，成為鄉村地區的綠色產業，並結合綠色生活圈的概念，提出鄉村旅遊低成本投入、低發展影響、關係和諧及共同契機等四大核心發展原則。

關鍵字

鄉村旅遊 ； 鄉村性 ； 綠色產業

並列摘要

This article attempts to explore the alternative dialogue about the issues of theoretical framework of rural tourism, base on this model we then analyze the real experiences of rural tourism in Taiwan. The government documents and academic articles are taken as our resources for detailed analysis and adopt the methodological approach of concept analysis for data analysis. The main results of this research are: no matter what kind of policies or scholar perspectives, the presence of rurality is multi-faceted and reveals two developmental dilemmas: the vague representations of rurality specific to Taiwanese context and the contested definitions of rurality within Taiwan's social groups. Finally, with the main goals of promoting rural sustainable development and the revival of countryside area, we suggest that rural tourism must be planned as a green industry in the framework of green living circle and guided by the following principles: low input, low impact, harmonious relationship and co-opportunities.

並列關鍵字

rural tourism ； rurality ； green industry