並列摘要
To understand the important source of information used by Taiwanese wood furniture manufacturers, the mail survey was used. After the data analysis (i.e. factor analysis and ANOVA), it shows that two important sources of information are used by the Taiwanese wood furniture industry, i.e. ＂Industrial Association Reports＂ and ＂News/magazines＂ The results also showed that the basic information of the company, such as company scale, company age, the number of employee, marketing manager's education level and company's location are insignificant from obtaining the source of information. Hence, the Taiwanese wood furniture industry is weak, basically, in collecting the information. To be competitive in wood furniture market in the world, the Taiwanese wood furniture industry should shed more light on how to collect information.
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