林美石磐步道暑期遊客滿意度之研究

A Study of Visitors' Satisfaction on Lin-Mei Stone Trail during Summer Vacation

邱祈榮(Chyi-Rong Chiou) ； 林鴻忠(Hong-Chung Lin) ； 王筱萱(Hsiao-Hsuan Wang)

《國立臺灣大學生物資源暨農學院實驗林研究報告》 19卷4期 (2005/12) Pp. 281-291

https://doi.org/10.6542/EFNTU.200512_19(4).0004

摘要

本研究旨在調查與分析林美石磐步道之暑期遊客滿意度，故經由國內外相關文獻之探討後，建構「遊客滿意度調查問卷」，並於2005年暑期實施調查，最後訪問與分析244位遊客。研究結果顯示遊客滿意的項目包括步道景觀與路標、綠美化景觀、解說牌；其整體滿意度平均為82.96；其中，遊客之不同基本背景對遊憩動機有顯著差異，遊憩動機對遊客滿意度有顯著差異，而滿意度亦與重遊意願具顯著差異，值得主管機關重視。

關鍵字

遊客滿意度 ； 林美石磐步道

並列摘要

The objective of this study was to investigate the visitors' satisfaction on Lin-Mei Stone Trail during summer vacation. Visitors' satisfaction survey questionnaire was constructed, after a thorough literature review, and commenced during 2005 summer vacation. 244 completed questionnaires were summarized to analyze the visitors' satisfaction on Lin-Mei Stone Trail. This study found that subjects gave visitors better satisfaction including trail's landscape, guidepost, parkway, and narration bulletin. Overall visitors' satisfaction averaged 82.96. Visitors' background significantly impacted touring motives. In addition, visiting motivation significantly influence visitors' satisfactions as well. Significant differences of revisiting willingness were found being caused by visitors' overall satisfaction. Above findings warrants further attention from responsible agencies.

並列關鍵字

Visitors' satisfaction ； Lin-Mei Stone Trail