Strategic Behavior in the Semiconductor Industry: The Case of the DRAM Market

半導體的數量與研發創新上的需求隨著對電子零件組與電腦需求的成長帶動而逐漸增加，然而，鑒於龐大資本與技術的投入及獨特的產業結構，半導體製造業者也面臨相當程度的風險。因此，分析市場結構和產業策略行為對半導體產業將至關重要。本文作者運用n家廠商的Stackelberg競爭模型分析DRAM廠商的策略行為並且與一般的Cournot模型做對照，認為在DRAM市場中先行者優勢是存在的；此外，DRAM製造商致力提升於生產量以防堵其他的進入者的策略可解釋在DRAM市場中常見的產能過剩與市場波動。

關鍵字

策略行為；半導體產業； DRAM ；早期進入優勢；嚇阻進入

並列摘要

The growth in demand for electronics components and computers in turn gives rise to more and more demand for semiconductor devices, both in terms of quantity and innovation. However, in view of the huge capital investment and technology required together with the unique industry structure, the semiconductor manufacturers are faced with substantial risks. Therefore, analyzing the market's structure and the industry's strategic behavior are crucial in the semiconductor industry. In this paper, the author analyzes the strategic behavior of the DRAM firms using an n-firm Stackelberg competition model and compares this with a generic Cournot model. An early-mover advantage in DRAM production is suggested. Furthermore, a strategy for DRAM manufacturers is to commit themselves to more capacity in order to deter further entrants. Such behavior may also explain the volatility and the common overcapacity problem in the DRAM market.

並列關鍵字

strategic behavior ； semiconductor industry ； DRAM ； early mover advantage ； entry deterrent

參考文獻

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