臺灣群眾募資平台專案歷年發展趨勢之研究：數據分析與文字探勘視角

A Study on the Trend of Projects on Taiwanese Crowdfunding Platforms: Perspectives of Analytics and Text Mining

李思壯(Szu-Chuang Li) ； 陳郁晴(Yu-Ching Chen) ； 陳意文(Yi-Wen Chen) ； 黃彥男(Yennun Huang)

《復興崗學報》 119期 (2021/12) Pp. 59-89

摘要

群眾募資的概念已經逐漸為大眾所熟悉而成為實現創新構想的重要募資管道。國內兩大平台Flying-V及嘖嘖近年來不論在專案數量或專案募資金額上迭有突破，學者對群眾募資有許多研究產出，唯對於兩大平台的歷年發展情況暫無分年趨勢的研究，因此本研究自兩大群眾募資業者網站擷取資料，進行逐年分析。研究發現：一、2018年為兩家業者營運規模發生交叉的一年，在數量及金額的差距日益增大。二、國内募資平台以科技與設計類募資為主要的募資金額貢獻者，國外盛行的遊戲及影視類募資在國內未有相同表現。三、圖片及影片的使用數量多呈現日漸增加之勢，與預期相符。四、嘖嘖平台上近年來的專案關鍵字較Flying-V更為多元，有助於其吸收更多元的贊助者，以支持更多元的募資專案。

關鍵字

群眾募資平台 ； 大數據 ； 文字探勘

並列摘要

Crowdsourcing has been a worldwide phenomenon since it was first termed by Michael Sullivan when he founded the fundavlog platform. Shortly after his attempt in 2006, platforms like Indiegogo and Kickstarter have taken the world by storm, becoming one of the primary ways for various kinds of innovators to get funded. Flying-V and Zeczec, being the two largest crowdfunding platforms in Taiwan, were the subjects of many studies in Taiwan. However, none of the studies focused on analyzing the long-term development of the platforms. In this study, we employed big data methods to retrieve and analyze the publicly available data from two platform websites. The research findings are: 1. In 2018, Zeczec surpassed Flying-V as the leading crowdfunding platform in Taiwan, while projects on Flying-V receive more funds on average. 2. Crowdfunding projects in technology and design perform better in Taiwan. On the other hand, popular categories such as gaming and media production do not perform well as they do on Kickstarter. 3. The use of rich media such as images and videos increases over time, which is in line with expectations. 4. The keywords of the projects on Zeczec are more diverse, helping the platform to attract backers from more dissimilar backgrounds.

並列關鍵字

crowdfunding platform ； big data ； text mining